Consulting Editorial Director, Houseandhome.com
Toronto, Canada Area
- Current
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- Consulting Editorial Director, Houseandhome.com at House & Home Media
- Past
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- Consulting Editor, besthealthmag.ca and Best Health magazine at Reader's Digest
- Strategic content consultant and writer at Lisa Murphy Inc.
- Relaunch consultant at Kaboose.com
- Editor in chief, Canadian Family and canadianfamily.ca at St. Joseph Communications
- Assistant managing editor, Chatelaine and Chatelaine.com at Rogers
- Special Projects Editor, Chatelaine at Rogers
- Freelance writer & Chatelaine contributing editor at Lisa Murphy Inc.
- Account Manager at Trillium Corporate Communications
- Education
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- Ryerson University
- University of Toronto
- Recommended
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7 people have recommended Lisa - Connections
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176
connections
- Industry
- Internet
- Websites
Lisa Murphy’s Summary
A leading Canadian online consultant, editor, writer and brand strategist, Lisa Murphy has launched and relaunched successful products such as Houseandhome.com, Best Health magazine and besthealthmag.ca, Kaboose.com, canadianfamily.ca and more. Whether you’re looking for strategic insights on reaching new audiences via web or print, or simply need lively, well researched content on deadline, Lisa delivers. She's also known for her successes as a former Chatelaine and Chatelaine.com editor, Canadian Family editor-in-chief and public-relations account manager. As such, Lisa offers unique ideas and proven results for web sites and networks, magazines and brands.
Lisa’s written work has appeared in SympaticoMSN, Chatelaine, The Globe and Mail, Reader’s Digest, Canadian House & Home, Best Health, Today’s Parent, More, THIS Magazine, Canadian Living, Kaboose.com and other popular web sites. Topics covered range from health and lifestyle, décor, beauty and parenting to environmental issues, science and marketing. Lisa has also appeared in countless TV and radio interviews on media outlets such as Canada AM, EZ Rock, 680 News, CityTV, CBC radio and CHTV Morning.
Skills Include:
• Extensive experience launching, relaunching and managing successful web sites and magazines
• Big-picture thinking to develop unique content strategies, brand-promotion ideas and sales solutions (plus PR expertise)
• Proven ability to boost web traffic and engagement, SEO and community
• Experience with multiple CMS such as Drupal, Reddot, Django and more
• Great packaging skills to create must-read lifestyle content and sales solutions, covering décor, health, food, style, parenting and much more
• Tested leadership, team building & mentoring skills
• Proven ability to manage budgets and maintain expense controls
• Years of editing, writing, copy editing, plus connections with Canada’s top journalists & editors
• Enthusiasm and energy to handle any workload with ease
Lisa Murphy’s Specialties:
Internet and web content development and relaunches, content strategy and management, CMS, editorial direction, SEO, social media, magazine and management, editing, writing, brand development and planning, journalism, media expertise
Lisa Murphy’s Experience
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Consulting Editorial Director, Houseandhome.com
House & Home Media
(Publishing industry)
January 2009 — Present (1 year )
Co-managed relaunch of Houseandhome.com, resulting in massive increase in unique users, page views and engagement
Helped develop content strategy, based on competitive audit, SEO opportunities and user needs
Worked with web development team to determine CMS content-type needs and create sections, landing pages and more
Developed and implement social media and blogger relations strategy
Create new content and help maintain the site daily
Present to advertising agencies and clients weekly
Develop creative online sales solutions in response to client RFPs
Develop new ideas to meet user and magazine needs, create new online products and increase online traffic and revenue -
Consulting Editor, besthealthmag.ca and Best Health magazine
Reader's Digest
(Public Company; 1001-5000 employees; RDA; Publishing industry)
October 2007 — June 2008 (9 months)
Helped Bonnie Munday and team launch Best Health magazine and www.besthealthmag.ca.
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Strategic content consultant and writer
Lisa Murphy Inc.
(Publishing industry)
August 2006 — October 2007 (1 year 3 months)
Leading publishing and online companies retained me to provide strategic insights (and deliver results) on reaching new audiences via print and web. In addition, my freelance writing appeared in Canadian House & Home, Reader’s Digest, Today’s Parent, More, Chatelaine, ELLE Canada, THIS Magazine, Glow, Canadian Living and The Globe and Mail.
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Relaunch consultant
Kaboose.com
(Public Company; 51-200 employees; KAB; Internet industry)
April 2007 — July 2007 (4 months)
Developed content plans for relaunched site, assisted with site migration to new content management system
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Editor in chief, Canadian Family and canadianfamily.ca
St. Joseph Communications
(Privately Held; 1001-5000 employees; Printing industry)
October 2005 — August 2006 (11 months)
Redesigned and relaunched magazine to include family-friendly style, product and décor content in addition to parenting, health and education. (Increased newsstand sales and subscriptions by 250% and 650% respectively.) Worked with the interactive group to develop, launch and maintain canadianfamily.ca site. Hired and managed all editorial staff, developed brand and editorial plans, managed and stayed within a lean editorial budget, oversaw and top-edited all articles in addition to assigning and handling editing my own stories. Strengthened the brand in liaison with the Group Publisher, Publisher, circulation and newsstand teams, interactive department, marketing and sales, production department and public relations associate. Also promoted the magazine through frequent radio and television interviews, agency presentations and speaking engagements.
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Assistant managing editor, Chatelaine and Chatelaine.com
Rogers
(Public Company; 10,001 or more employees; Telecommunications industry)
April 2003 — September 2005 (2 years 6 months)
Planned, assigned and edited award winning health editorial and contributed writing and editing efforts to other sections, as well. Acted as managing editor for the entire Chatelaine.com site from June to December 2004, increasing traffic, hiring and managing three direct reports, developing content lineups, launching new tools and top editing copy. Worked on the Chatelaine production team and liaised with the art, marketing, circulation and sales departments. Regularly promoted Chatelaine in television and radio interviews, speaking engagements, advertiser meetings and journalism classes.
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Special Projects Editor, Chatelaine
Rogers
(Public Company; 10,001 or more employees; Telecommunications industry)
June 2002 — December 2002 (7 months)
Developed, assigned and edited features, contributed story and packaging ideas and display copy. Also wrote countless pieces, from decor articles to recipe booklets.
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Freelance writer & Chatelaine contributing editor
Lisa Murphy Inc.
(Publishing industry)
November 2000 — May 2002 (1 year 7 months)
Feature articles in Chatelaine, THIS Magazine, Glow, Reader’s Digest, Canadian Living, and The Globe and Mail testified to my research, writing and packaging skills, enduring writer-editor relationships and ability to work to deadline. I also promoted Chatelaine in numerous television appearances.
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Account Manager
Trillium Corporate Communications
(Internet industry)
1998 — 2000 (2 years )
Lisa Murphy’s Education
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Ryerson University
Graduate Journalism Program 1999 — 2000
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University of Toronto
BA , Literary Studies , 1988 — 1992
Additional Information
Lisa Murphy’s Websites:
Lisa Murphy’s Groups:
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ThoseinMedia -
Social Media Today -
Canadian Interactive Experts -
FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals -
Kaboose Inc Alumni
Lisa Murphy’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
