President and CEO, Bridges Horizon - providing Marketing Transformation Consulting Services
Montreal, Canada Area
- Current
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- President and CEO at Bridges Horizon Enterprises Inc.
- Past
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- Consultant at Bombardier
- Consultant at Aeroplan
- Consultant at Alcan
- Education
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- University of Toronto - Rotman School of Management
- The University of Western Ontario
- Recommended
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6 people have recommended Lianne - Connections
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207
connections
- Industry
- Marketing and Advertising
- Websites
Lianne Bridges’s Summary
Lianne is co-founder, President & CEO of Bridges Horizon and is responsible for the overall strategic direction and operations of the company.
Bridges Horizon provides transformation consulting services that specialize in integrating strategy, process design, marketing automation and Web technologies to enable true customer-centric marketing and communications.
Bridges Horizon combines experience in large, complex, multi-media environments, with cutting-edge technology expertise. Our holistic approach examines all aspects of your marketing and communications – customer, channel and operations – with the goal of providing an integrated, solution tailored to achieving sustainable transformation.
Lianne draws on experience of over 20 years managing and consulting on an array of brands across sectors B2C, B2B and Not-for-Profit, including: Bombardier, Oreo, Aeroplan, Viagra, RBC Investments, Foster Parents Plan, Southam News, Otis Elevators, the YMCA and Alcan, to name a few.
Lianne Bridges’s Specialties:
Marketing, Communications, Branding, Strategy, Marketing Services, Marketing Operations, Marketing Resource Management, Change Management, Social Computing, New Media, Sustainable Transformation
Lianne Bridges’s Experience
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President and CEO
Bridges Horizon Enterprises Inc.
(Non-Profit; Non-Profit Organization Management industry)
July 1999 — Present (10 years 6 months)
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Consultant
Bombardier
(Public Company; 10,001 or more employees; BBD; Aviation & Aerospace industry)
July 2007 — October 2008 (1 year 4 months)
Providing communications, change management, process, tools and Web Content Management (WCMS) training consulting for launch of new global website.
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Consultant
Aeroplan
(Public Company; 1001-5000 employees; AER.UN; Marketing and Advertising industry)
January 2005 — October 2008 (3 years 10 months)
Providing campaign management support, marketing process design, change management, communications and training consulting.
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Consultant
Alcan
(Public Company; 10,001 or more employees; AL; Mining & Metals industry)
April 2006 — December 2006 (9 months)
Provided global branding and product strategy consulting, as well as developed a prototype for a partner portal with a key customer
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Consultant
Kaycan
(Privately Held; 10,001 or more employees; Construction industry)
January 2003 — December 2006 (4 years )
Developed and executed brand strategy to reposition Kaycan, moving the brand decision to a higher level within the purchase lifecycle. Developed and executed marketing and communication strategies to capitalize on untapped market opportunities and support Merger and Acquisition activities.
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Consultant
YMCA
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
March 2004 — July 2005 (1 year 5 months)
Helped developed a new youth leadership development program to help agency tap into underdeveloped member segment (18-25 year olds) and improve exposure within corporate market.
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Consultant
Baker-Blais Marketing
(Marketing and Advertising industry)
July 1999 — December 2002 (3 years 6 months)
Managed the direct marketing campaign for the launch of Viagra and provided strategic direction for the launch of Celebrex. Lead the development of a revolutionary new direct marketing service, designed for patients, doctors and pharmaceutical companies. Lead the agency in corporate visioning, restructuring, process improvements and market repositioning.
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Director Marketing
Foster Parents Plan
(Fund-Raising industry)
September 1996 — February 1999 (2 years 6 months)
Managed fundraising, generating $36M per year in revenue.
Guided the change process aimed at evolving FPP into a consumer-focused organization. Supported Public Affairs in generating awareness and reinforcing brand image. Guided the development and implementation of international fundraising and communication standards and practices. -
Director Marketing
Southam
(Newspapers industry)
January 1996 — September 1996 (9 months)
Developed and lead new strategic and business planning processes across 20 newspapers. Involved in the acquisition of the St. Catherine’s Standard and the development of new business and operation plans. Provided strategic consultation for the relaunch of the Hamilton Spectator and guided the relaunch of the classified sections for a number of newspapers.
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Brand Management
Nabisco
(Public Company; 10,001 or more employees; NA; Consumer Goods industry)
February 1992 — December 1995 (3 years 11 months)
Developed and executed business plans for over 30 brands (Oreo, Newtons, Arrowroot, Ritz and Premium Plus). Managed teams, lead change management processes and executed a full range of marketing activities such as research, marketing communications, new product development and public relations.
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Brand Management
Unilever
(Public Company; 10,001 or more employees; Consumer Goods industry)
July 1989 — February 1992 (2 years 8 months)
Developed and executed business plans for a number of brands (i.e. Sunlight)
Lianne Bridges’s Education
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University of Toronto - Rotman School of Management
MBA , Marketing, International Studies , 1987 — 1989
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The University of Western Ontario
BA , Economics , 1981 — 1984
Lianne Bridges’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
