
Director of Communications at Social Media Group
Toronto, Canada Area

Director of Communications at Social Media Group
Toronto, Canada Area
Communications professional with focus on Internet. Balance of in-house and agency experience. I'm creative, strategic and a passionate leader. I have the skills and experience to develop strategies and oversee the execution of tactics for community-building, reputation management, corporate positioning, lead generation, customer communications, investor relations, marketing communications and brand.
community building, social media, partner marketing, marketing communications, product launches, corporate communications, proactive and reactive media relations, websites, strategic counsel, issues management, internal communications
(Internet industry)
February 2009 — Present (11 months)
Adding value to client programs at all points where PR meets the ‘net!
(Non-Profit Organization Management industry)
2007 — Present (2 years )
I work with a small team of organizers to provide leadership and manage the Toronto Girl Geek Dinner events for women in working in technology.
Toronto Girl Geek Dinners is an inclusive community of over 300 women who work in the Toronto technology sector. Our members work for large enterprises, government, non-profits, SMBs and as sole proprietors. They work as developers, user experience designers, technical writers, marketers, and engineers. We are proud to have members who are starting out in their careers and those who are twenty-year tech veterans. We place special emphasis on students looking to provide women entering the technology field with the opportunity to share their perspective while networking and establishing connections.
(Public Company; TCX; Internet industry)
October 2006 — February 2009 (2 years 5 months)
I delivered the marketing and communications functions for Tucows, a publicly-traded, global, Internet services company.
(Public Company; 10,001 or more employees; YHOO; Internet industry)
March 2006 — September 2006 (7 months)
I did a six-month contract working with the people in Yahoo!'s Connected Life division to support the business partnership with Rogers.
(Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)
September 1998 — March 2006 (7 years 7 months)
I had a progressive experience with one of the leading global PR firms. I was promoted through the ranks from intern to vice president over a seven-year tenure. I developed and managed communication programs for clients using integrated audience engagement, grassroots, media relations, influencer and word-of-mouth strategies.
Journalism , 1996 — 1998
BA , Psychology , 1994 — 1996
communications, media, Internet, new technology, marketing, music, video games, photography, social justice, Canadiana, pop culture, education, journalism, PMBA, mentorship