
Managing Director, Twist Image
Toronto, Canada Area

Managing Director, Twist Image
Toronto, Canada Area
(Privately Held; Marketing and Advertising industry)
July 2008 — Present (1 year 6 months)
Managing Director of Twist Image overseeing all aspects of the day to day operations and client relationships in Toronto as well as overseeing the strategy for Twist Image nationally including new business development.
Since becoming the MD, Twist Image has seen revenue growth of over 68%. The office has tripled staffing expectations. Relationships with previous held Toronto clients have been solidified and further deepened. Revenues in strategy alone have necessitated a strategy department with dedicated resources in the areas of Social Media monitoring and listening as well as large scale brand and business innovation frameworks.
Twist Image has most recently been named one of the Top Ten Agencies in Canada (Please note: That was not 'digital' agencies - that was Top Ten period ;).
(Management Consulting industry)
July 2003 — Present (6 years 6 months)
White space brand development and Go To Market organizational planning. Work included Koodo Mobile Launch, Rogers Yahoo launch, repositioning work for Canadian Tire, Esprida Corp, reorg of Rogers Cable marketing dept, marketing strategy for TELUS wireless services blah blah....
(Computer Software industry)
2005 — September 2009 (4 years )
The hypersimple platform for instantly sharing that will be morphing into a M2M platform coming soon!
(Public Company; 201-500 employees; Internet industry)
2007 — 2008 (1 year )
Strategy group discipline lead for North America working on digital strategies for clients that include EA Hasbro, Dell, BMW, Cox Cable, Citi Smith Barney etc.
(Public Company; Arts and Crafts industry)
October 1997 — June 2003 (5 years 9 months)
Strategic lead on all interactive clients, strategic lead on Xbox pitch and Canadian launch strategy, planner on Rogers@home (DRM), creator/architect first digital CRM program for gmcanada.com called e-interchange (i even still have the xcel spreadsheets i did to explain to what my crazy idea about 'dynamic emails' based on 'adaptive messaging' to prove it), a few redesigns and a whole bunch of innovative interactive firsts.
(Environmental Services industry)
1994 — 1996 (2 years )
Architected the legal strategy and methodology for WWF case against Acheloos River Diversion which led to historic Greek Supreme Court decision in WWF’s favour
(Online Media industry)
1989 — 1993 (4 years )
Before there were online personals, there were Telepersonals. My older brother did the original computer programming....to this day, I find the whole digtal dating thing weird.
Hons BA , History and Geography , September 1991 — April 1996
Writing first novel "Lessons in Breathing Under Water" currently on page 77 - characters stuck at an uncomfortable dinner - due to lack of writing discipline, may be stuck there for a while update: Started a new novel - The Obituary Writer - A story of love, loss, forgiveness and finding happiness again. (I'm on page 16....)
Part of the Himel Family - a strange association to say the least