Owner Wattsblue
Montreal, Canada Area
- Current
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- Owner at Wattsblue
- President of the Board at Perennia
- Past
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- Vice President Marketing at ImmerVision
- Vice President Marketing&Business Development AMERICAS& EMEA at ICP SOLAR TECHNOLOGIES
- Corporate Business Development Director at Cossette Communication-Marketing
- Senior Consultant Sales&Marketing at LBBINNOVATION
- Marketing Director Europe (E-learning) -London UNITED KINGDOM at INTEL corp
- Vice President Sales&Marketing North America at LAGARDERE
- Group Account Director EURO RSCG Advertising at Havas
- Education
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- MA Economics -Paris-La Sorbonne University
- MA in Marketing - EMP Paris
- Mathematic Superior-lycee Charlemagne Paris
- Recommended
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12 people have recommended Laurent - Connections
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500+
connections
- Industry
- Renewables & Environment
- Websites
Laurent Lafite-Negrier’s Summary
A rainmaker in the renewable energy industry.... looking for financial partners to boost Wattsblue's services and accelerate its sales development.
Key strengths include:
Communicate complex ideas simply
Adapt quickly to change
Fit into the team and bring new strength to it
Get things done .USA&Europe
Good decision-maker and fast deliveries
Thought leader
Industry experience includes Renewable energies,Solar Power,Off grid and Grid connected Solar systems, Industrial OEM,BIPV,EIPV ,Hybrid Solar&Wind monitoring,Green technologies,GEA,FIT,Clean Tech,Utilities,Consumer Products, High tech and Telecom,Services Communications,Media,E-Commerce,
Retail,,NGOs,Foundations.
contact me if you want laurent.lafite (a) gmail.com
Laurent Lafite-Negrier’s Specialties:
20 years of strategy,Marketing and Sales with a proven track record of successful performance in multi-faceted business environments including large corporate structures as well as entrepreneurial settings. Strong entrepreneurial history of developing and managing both DOMESTIC AND INTERNATIONAL businesses with significant functional expertise in strategy and planning, product development, R&D,design,marketing, sales,licensing, business development,innovation,strategic alliances.
Laurent Lafite-Negrier’s Experience
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Owner
Wattsblue
(Renewables & Environment industry)
August 2009 — Present (5 months)
Wattsblue™ believes in combining energy saving with clean energy generation.
Wattsblue distributes and develops innovative, easy-to-enjoy wind and solar power systems for commercial,(10 to 50kWatts) residential and remote areas— and also wireless energy saving meters so that you get to maximize payback and progressively embrace a carbon-free society.
Main Market : Ontario, NorthEst US,Latin America and France.
Changing tomorrow may be as simple as changing the color of your watts today. -
President of the Board
Perennia
(Environmental Services industry)
2006 — Present (3 years )
Provide strategic and business direction for Perennia, a very innovative Montréal-based Eco-Design & Consulting start-up
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Vice President Marketing
ImmerVision
(Privately Held; Information Technology and Services industry)
February 2009 — August 2009 (7 months)
Drive marketing strategy, communications, web training,tradeshows and sales support (B2B and B2C) for Immervision, World Leader in immersive video 360° technology, Main market videosurveillance, mobile phone, automotive, computer and laptop, home automation, medical, aerospace, webcam, video games, videoconferencing, machine vision and defense.
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Vice President Marketing&Business Development AMERICAS& EMEA
ICP SOLAR TECHNOLOGIES
(Public Company; Renewables & Environment industry)
November 2006 — December 2008 (2 years 2 months)
•Develop new solar applications for recreational,OEM (Volkswagen,Nissan) and Residential markets in North America (Walmart,Costco,West Marine) Europe ,Asia-Pacific..
•Revamp Sunsei product portefolio and drive product solar innovation (11 new cutting edge sunsei solar modules in North America and Europe at CES 2008 )
•Build a new corporate building block strategic platform to attract new investors for the residential market( Nov 2007+Sept 2008)
•Develop a new Sunsei residential strategy including new controllers for home, a wireless Greenmeter® Gwi and a Spanish Solar S-tile (BIPV) (Long Beach Solar Power conference),residential project URBI Mexico-NRCAN
•Drive ISUN® business plan+product design modular solar power station for APPLE Iphone ,Ipod ,any mobile electronics
•Sign strategic alliances in China,USA (Ascent Solar),Germany(SCHOTT )
•Rebuild E-commerce sunsei.com and revamp corporate website
•Overview sales support in California's office,tradeshows,PR, communication -
Corporate Business Development Director
Cossette Communication-Marketing
(Public Company; Marketing and Advertising industry)
February 2005 — October 2006 (1 year 9 months)
Corporate Business Development Director-Montreal- CANADA
Largest marketing communication firm in Canada
New billing in 2006: Loto Quebec , Hexago, SPCA , Centre du Hasard -
Senior Consultant Sales&Marketing
LBBINNOVATION
(Consumer Services industry)
October 2001 — December 2004 (3 years 3 months)
Senior Marketing & Sales Consultant (owner)
Strategy&Consulting for start-up,sustainable programs and philanthropic projects included:
Inanov, SFR, Cardio cell phone, Bug design agency,Alexandra Cousteau Foundation ,Planete Enfants -
Marketing Director Europe (E-learning) -London UNITED KINGDOM
INTEL corp
(Public Company; 10,001 or more employees; INTC; Semiconductors industry)
March 2000 — August 2001 (1 year 6 months)
·Created and developed skoool E learning Web based brand and project management (LMS,3D courseware) for GCSE students/parents/teachers. subscription based , www.skoool.com
·Secured $4M funding from Intel Capital (NBI)
·Signed deal with Pearson Publishing and sponsor Allied Irish Bank ($10M)
·Explore B2B extension for Intel E learning solutions.
·managed 10 people (London-Dublin) -
Vice President Sales&Marketing North America
LAGARDERE
(Public Company; mmb; Broadcast Media industry)
June 1995 — March 2000 (4 years 10 months)
NEW YORK July 1998 –March 2000 HACHETTE FILIPACCHI MEDIAS.Opened the new office ELLE.com in New York.Signed contract for 3M$. Coached sales rep.Signed deal with CNN.com (+30%). Managed 20 people.Signed worldwide deal 1M$ with Estée Lauder. Built the sales tool box for local ELLE websites in Japan, Taiwan, Australia, Germany, Spain.
Founded Interdeco Multimedia online advertising sales network for Hachette Filipacchi Medias magazine brands. 40% market share in France in one year. -
Group Account Director EURO RSCG Advertising
Havas
(Privately Held; Marketing and Advertising industry)
September 1987 — May 1995 (7 years 9 months)
Group Account Director
Developed global communication plans for major packaged goods accounts: ELF-TOTAL, Johnnie Walker, Levi’s, Crédit Agricole, CARREFOUR,Nestle, La Vache qui Rit,Land Rover ( more than 100M Euros)
Laurent Lafite-Negrier’s Education
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MA Economics -Paris-La Sorbonne University
MA , Economics , 1984 — 1986
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MA in Marketing - EMP Paris
MA , marketing&communication , 1984 — 1986
major
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Mathematic Superior-lycee Charlemagne Paris
Math Sup , mathematics&physics , 1983 — 1984
Baccalaureat C with Mention AB in 1982
Additional Information
Laurent Lafite-Negrier’s Websites:
Laurent Lafite-Negrier’s Interests:
my green blog Wattsblue www.laurentlafite.typad.com green technologies,climate change,hikking,trekking, Scuba-diving, tennis ,skiing, rugby, cooking enthusiast, Ecosytems,NGOs,Foundations,
Laurent Lafite-Negrier’s Honors:
organized the first street children world cup in Katmandu (2002)with the FIFA and UNICEF
Laurent Lafite-Negrier’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
