Community Manager at Web of Change
Vancouver, Canada Area
- Current
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- Community Manager at Web of Change
- Blog Developer/Writer at The Conscious Earth
- Past
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- Online Communications Manager at Gregor Robertson & Vision Vancouver
- Direct Response Manager at Ecojustice Canada
- Consultant at Greater Vancouver Food Bank
- Communications Coordinator at Greater Vancouver Food Bank
- Education
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- Simon Fraser University
- Recommended
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2 people have recommended Kori - Connections
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- Industry
- Marketing and Advertising
- Websites
Kori Brus’s Summary
• Innovative web engagement and direct social media experience have enabled me to reach markets and individuals with cutting edge ideas and content.
• Dynamic writing and voice have helped me create compelling and effective messages on television, radio, online, and in media releases and branding communications.
• Communications and media skills have allowed me to drive campaigns, develop effective marketing messages, and create media hits.
• Project management skills have enabled me to complete critical outcomes including branding, market research and web development while building consensus among key stakeholders.
• Brand management expertise has been a key to my success leading an organizational name change and rebranding effort including all aspects of logo/visual design, web strategy and story creation.
• Direct marketing expertise has been integral to my previous work fundraising, attaining industry leading response rates, curbing costs and surpassing revenue targets.
Kori Brus’s Specialties:
Online communications, writing, project management, direct marketing, market research and analysis
Kori Brus’s Experience
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Community Manager
Web of Change
(Marketing and Advertising industry)
January 2009 — Present (1 year )
• Managing, coordinating and writing web communications and outreach for the 2009 Social Tech Training event in Toronto, and the Web of Change conference at Hollyhock.
• Establishing web engagement strategy.
• Consulting on website changes.
• Implementing an integrated online communications plan.
• Management of email lists. -
Blog Developer/Writer
The Conscious Earth
(Online Media industry)
May 2006 — Present (3 years 8 months)
• Write/maintain a leading environmental commentary and travel blog.
• Appeared front page on BoingBoing, Digg, The Raw Story and Treehugger.
• Named Blogger.com’s “Blog of Note” twice.
• Google Rank 6. Peak monthly traffic 11,000 hits and an average of 4,000 to 6,000.
• Hard skills include experience with Google Analytics, CMS updating software, basic HTML coding, Dreamweaver, Photoshop.
• Solicited to review books and DVDs for the Penguin corporation and The History Channel.
• Have been invited to write for dozens of projects and sites, and have liaised with the PR department of An Inconvenient Truth on story and communications ideas. -
Online Communications Manager
Gregor Robertson & Vision Vancouver
(Civic & Social Organization industry)
September 2008 — November 2008 (3 months)
• Managed all online communications in Gregor Robertson and Vision Vancouver’s landslide 2008 municipal election win.
• Project management and successful delivery of a cutting edge website under a tight two week deadline.
• Implemented an integrated online communications strategy through blogs, Facebook, Twitter and various multimedia.
• Managed email lists and all email communications.
• Worked with campaign directors and the online team to ensure consistency of messaging and brand. -
Direct Response Manager
Ecojustice Canada
(Fund-Raising industry)
June 2003 — November 2007 (4 years 6 months)
• Created and implemented an online engagement strategy and moved donor and public communications to a more responsive, real time, and authentic model.
• Delivered a new website and online communications plan.
• Led the organization’s name change to Ecojustice Canada. Created an innovative name search effort, directed research and surveys, and created consensus among key stakeholders.
• Revitalized the direct response program into a $1.8 million success through an integrated direct mail, phone, email and online strategy.
• Directed branding strategies including logo design, story creation and visual/image use.
• Wrote web content, newsletter articles, key branding messages and fundraising letters.
• Managed database, donor lists and email lists.
• Negotiated contracts with vendors.
• Performed statistical analysis, benchmarks and held budget responsibility. -
Consultant
Greater Vancouver Food Bank
(Fund-Raising industry)
October 2002 — February 2003 (5 months)
• Managed direct mail program.
• Secured corporate and media sponsorship.
• Developed TV fundraiser with CityTV.
• Directed TV events.
• Developed, wrote and narrated radio campaign with NewsRadio 1130.
• Conducted TV and radio interviews.
• Wrote and issued media releases, fundraisers and key messages. -
Communications Coordinator
Greater Vancouver Food Bank
(Fund-Raising industry)
January 2002 — October 2002 (10 months)
• Wrote web content, media releases, newsletters and grant applications.
• Advised in website redesign. Monitored online traffic.
• Managed direct mail program including advertising, design, timelines and results analysis.
• Conducted radio interviews.
• Coordinated branding strategy.
Kori Brus’s Education
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Simon Fraser University
Bachelor of Arts , Psychology , 1994 — 2003
GPA 3.30
Additional Information
Kori Brus’s Websites:
Kori Brus’s Interests:
• Guitar: appeared onstage with the Celtic band Stone & Sea. • Backcountry camping: I"ve completed self supported trips in Utah, the Rockies and the West Coast. • Yoga: I regularly attend yoga and meditation and visited and Indian ashram.
