Kayley Gallaher

Social and Digital Media Professional

Location: Vancouver, Canada Area
Industry: Sports

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Kayley Gallaher's Overview

Current

Community Manager at Village&Co.

Past

Digital Guest Experience Team Lead at lululemon athletica
Intern at Pereira PR

Education

British Columbia Institute of Technology
Sa-Hali Secondary School

Recommendations

6 people have recommended Kayley

Connections

262 connections

Websites

Personal Website

Goal driven social media professional based in Vancouver, BC who is passionate about social media, sports, technology, branding, and building relationships both online and off.

Find me on Twitter at @kayleygallaher or my blog, kayleygallaher.com.

Specialties

live event coverage via social media, social media strategy and consulting, content creation, digital media, writing, community management, networking, communications, event planning, marketing, online relationship building, digital guest experience, online branding.

Strengths: Focus | Arranger | Positivity | Responsibility | Achiever

Community Manager

Village&Co.

Partnership; 1-10 employees; Marketing and Advertising industry

October 2011 – Present (9 months) Vancouver, Canada Area

Village&Co is a unique agency dedicated solely to social media based in Vancouver, BC.

As Community Manager, my focus is in social media strategy development, consultation, education, listening/insights, creative concepting, content creation, moderation, and measurement.

I have been fortunate enough to cover and leverage major events and partnerships for various clients through social and digital media including the 2012 IIHF World Junior Hockey Championships, Calgary Stampede, Live! with Kelly, and the Anaheim Ducks/Honda Center.

Work highlights and articles:

• http://bit.ly/JKvXWQ
• http://bit.ly/HPCL53
• http://yhoo.it/HVReJf
• http://bit.ly/JuP3in

Digital Guest Experience Team Lead

lululemon athletica

Public Company; 501-1000 employees; lulu; Retail industry

2010 – 2011 (1 year) Vancouver, Canada Area

•Internal specialist for tracking all social media conversations around lululemon athletica. Responsible for elevating topic trends and conversations cross functionally to ensure a unique and cohesive online and in-store experience for our guests.
•Partner with Social Media Manager and Specialist(s) to share and gather feedback, trend forecast, and create online content that is relevant and specific to our online communities
•Lead a team of three online community educators who are responsible for the daily interactions with our guests across various social channels
•Resident social media specialist at our Guest Education Centre, responsible for implementing social media practices and enhancing the guest experience across various social media channels including Facebook, Twitter, YouTube, Wordpress, FourSquare, Yelp, Flickr, and other core platforms.
•Serve as a cross functional liaison, working closely with Social Media, Digital Innovation, Ecommerce, Public Relations and Community Relations, and Brand to ensure a consistent and relevant experience in-store and online
•Complete a weekly Social Media report highlighting key insights and findings using Radian6, Google Analytics, and Facebook insights. Distributed cross functionally to elevate the guest experience.
•Lead weekly and monthly reporting duties on various Digital Innovation projects and worked closely with project lead(s) to elevate and enhance digital communities through the beta phase.
•Managed the team responsible for providing key insights and feedback on various internal digital communication communities prior to full company roll out
•Attained knowledge of Salesforce programs and backend reporting features of this innovative and industry leading platform
•Attend various networking events and tweet-ups to interact and meet with other industry professionals on behalf of lululemon

Intern

Pereira PR

March 2010 – June 2010 (4 months) Vancouver, Canada Area

•Completed a nine week internship in my final semester at BCIT
•Worked on various client projects and writing assignments
•Work consisted primarily of media writing, media lists, research and strategy work, and internal social media initiatives
•Organized P.R.I.ME event to connect various PR professionals from Vancouver to discuss trends and best practices in a social and intimate atmosphere
•Worked on company presentation for volunteer opportunity with the YWCA
•Attended local media events and expos in Vancouver to gain insight into Public Relations and network with various professionals across different industries in Vancouver

British Columbia Institute of Technology

Marketing Communications

2008 – 2010

Activities and Societies: First Year Business Liaison, Vice President - Association of Integrated Marketers (AIM BCIT), Student Event Coordinator for 2009 Schmoozapalooza