Katrina McKay

Current

Manager, Inter-Provincial Direct Marketing at Heart and Stroke Foundation
Director, Regular Programming (was: Manager, Roundtables until August 2009) at Toronto Chapter, American Marketing Association (AMA)

Past

Senior Account Executive at Kaleidoscope Marketing and Communications
Head of Marketing, North America at World Trade Group
Marketing Manager at Infonex

3 more...

Education

University of Toronto
Appleby
George Brown College

Recommended

16 people have recommended Katrina

Connections

328 connections

Industry

Marketing and Advertising

Websites

Katrina McKay’s Summary

A marketing leader who leverages both innate and learned management capabilities, Katrina knows how to build and improve infrastructures to promote continued and measurable marketing success. Having worked closely with CEOs, Board Members and other senior executives both client-side and agency-side, Katrina has an excellent track record of aligning marketing strategy with overall company objectives. She is currently putting this skillset to work in the not-for-profit world.

Katrina’s winning strategies are founded on sound business principles and a strong belief in the importance of building lasting relationships with key internal staff and external organizations. A charismatic presenter and dedicated developer of people, she has experience in leading and mentoring direct reports to ensure constant improvement and best use of internal resources.

At Infonex, Katrina revitalized a direct marketing department with a negative ROI to achieve profitability in only one year. In a newly created position at World Trade Group, Katrina set the groundwork for a brand-new marketing department and created the vision and the strategic plan for the 2008-2009 fiscal year, as well as forging relationships with national and international organizations to support the company’s plans for growth.

Katrina recently accepted a position with the Heart and Stroke Foundation, and is currently working on a performance analysis of the Foundation's inter-provincial direct marketing campaigns.

Katrina McKay’s Specialties:

Management of departments and projects
Motivation and training of teams and individuals
Long-term and short-term strategic planning
Alignment of marketing strategy and overall company goals
Branding and identity
Negotiation and relationship-building with external stakeholders
Direct marketing (digital and traditional)
Database marketing
Marketing metrics and measurement