Kathy Hogeveen

President; Websites, Social Media and Training

Location: Toronto, Canada Area
Industry: Information Technology and Services

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Kathy Hogeveen's Overview

Current

President at The Touch Marketing Inc.

Past

Team Leader at Lone Wolf Real Estate Technologies
Principal at KIH Consulting
Information Services Manager at Canadian Meter Company

Education

Seneca College of Applied Arts and Technology
Cobourg District Collegiate Institute West

Recommendations

19 people have recommended Kathy

Connections

500+ connections

I lead a growing consulting firm specializing in web marketing and software consulting.

We are here to help you use software, the internet, and particularly the most advanced tools such as social media and mobile marketing platforms to increase your business. Our focus is on assisting you with technologies that increase your communication and business relationship effectiveness. We work with clients from a variety of industries but have special depth in the real estate industry with more than fifty years combined experience.

Recently, we have been doing a lot of work with clients who are interested in exploiting the new sales and marketing opportunities that are opening through cutting-edge technologies. We are facilitating successful efforts to build and strengthen online and in person communities around our clients.

For more than twenty-five years, my career has included public speaking and writing, consulting, leading training workshops, information services management, software support, and business ownership including online businesses. My formal education was in computer programming and systems analysis and this has been followed by continuous training and education in information technology, communication, and sales and marketing.

My career passion is combining interests in information technology and personal relationships in ways that help business owners.

Specialties

Software, internet, social media consulting and website development. Management consulting. Training, speaking, coaching, marketing, and sales.

President

The Touch Marketing Inc.

Privately Held; 1-10 employees; Professional Training & Coaching industry

December 2009 – Present (3 years 6 months) Toronto, Canada Area

Our consulting team leads business owners in the development of marketing and technology use. At Touch Marketing we’ll assist you with maintaining the loyalty of existing relationships through social and search marketing. Realizing that your brand carries a set of promises; we help you learn how to monitor how your reputation is being discussed online.

To ensure brand recognition on the social networks we offer customization of the Facebook landing tabs, Google+ pages, YouTube and Twitter backgrounds.

With 25+ years in the software industry we are able to assist you find your way through the mine field of social media marketing. We can train you and your team on how to create your desired web presence and branding online. Training/Speaking is available online or on-site from individual to conference size audiences.

Team Leader

Lone Wolf Real Estate Technologies

Privately Held; 51-200 employees; Real Estate industry

September 2006 – December 2009 (3 years 4 months)

I was responsible for leading the team of Project Coordinators and Support staff that were responsible for the implementation and Customer Service of both our Front Office and Website solutions. I co-ordinated the software updates with the development team, design team, sales team, trainers, support team and was responsible for customer notifications. I was the go to person for the website division both internally and for large clients.

I established the protocol for MLS Board integrations with our website solution, working with over 400 Boards across North America.

I began with Lone Wolf Real Estate Technologies in the Training Department for the Realty Management System. I enjoyed facilitating the RMS Training Events prior to managing the Global Wolf Division.

Principal

KIH Consulting

December 1988 – December 1999 (11 years 1 month)

I assisted small businesses with the setup of their administration, including feasibility studies, hardware & software acquisitions, development, training & support. Specializing within the Real Estate Industry.

Information Services Manager

Canadian Meter Company

March 1984 – February 1989 (5 years)

I had the privilege of automating all manual systems within Canadian Meter. I was responsible for purchase and implementation of Accounting, Orifice Calculation, and Badging software. I developed Material Requirements, Inventory Control, Job Costing and Order Entry solutions.

Volunteer Experience
- Women's Bible Study Leader
  
  Faith Christian Reformed Church
  - Education
  March 1990 – September 2004 (14 years 7 months)
- Board of Directors
  
  Trinity Christian School - Burlington
  - Education
  May 1995 – May 1997 (2 years 1 month)
  
  After volunteering for 10 year with the computer committee to assist in the setup of the hardware and software to implement an education plan for staff and students I began working with the Administration to develop a membership database. Additionally I served on the fundraising committee and Education committee responsible for the hiring and reviewing of the teaching staff.
Volunteer Interests
- Causes I care about:
  - Disaster and Humanitarian Relief
  - Education
  - Health
  - Poverty Alleviation
  - Social Services
- Organizations I support:
  - Heart & Stroke Foundation
  - MS Society of Canada
  - Canadian Diabetes Association
  - Alzheimer's Association
  - Canadian Cancer Society

English
(Native or bilingual proficiency)

Social Media Profile Setup
- December 2009 to Present
Team Members: Kathy Hogeveen, Jessica Armstrong

Since social media constantly changes (sometimes daily!), so we teach you the latest way to create and maintain a social marketing plan. We setup, brand and optimize all your social media pages.
Web site development
- December 2009 to Present
Team Members: Kathy Hogeveen

Websites are the foundation of a business presence on the Internet. Social media, mobile website solutions, and other tools are designed to draw traffic to websites. It is critical that websites are functioning at the highest level.

Business websites should reflect the marketing plan of their owners. For those in real estate, this usually means a focus on properties and establishing a presence and reputation in the community as a local real estate expert and resource person. We work with many template solutions to help our clients achieve optimal results within their budget.

For clients looking for a more custom look we develop wordpress websites or completely custom depending on their desire to stand apart from the crowd. Our team has more than 20 years of combined experience in web development.

View All (50) Skills View Fewer Skills

Inbound Marketing Certification - Honors Distinction
- Hubspot
- License http://inboundmarketing.com/user/3585

Computer Programming and Analysis

Seneca College of Applied Arts and Technology
- Computer Programming and Systems Analysis
Secondary School Graduation Diploma, Honours

Cobourg District Collegiate Institute West
- Secondary School Honours Graduation Diploma
President

The Touch Marketing Inc.
- Inbound Marketing Certified Professionals

Interests:

Personal and professional development, new technology, loyalty & incentive programs, health and wellness

Groups and Associations:

IBOAI, eMarketing Association, Direct Selling Association

Honors and Awards:

October 2005, Top Gun Award for Team Growth
February 2004, Top Gun Award for Team Growth

Seneca College of Applied Arts and Technology

Computer Programming and Analysis

1980 – 1983

Activities and Societies: Worked part-time as a legal secretary for a Real Estate Lawyer for the first year. Took the co-op program and worked at IBM and the Ministry of Natural Resources to complete 1 year fulltime work.

Cobourg District Collegiate Institute West

Secondary School Graduation Diploma, Honours

1977 – 1980

Activities and Societies: Student Council Executive, Outers Club, Cross-Country, Soccer, Volleyball

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