Katheline Jean-Pierre

Katheline Jean-Pierre is a web marketing professional specializing in social media and innovation. For almost a decade, she has worked with multinational companies in the fields of web product management, social media, advertising, public relations and marketing: http://bit.ly/6k8M48

Since joining Deloitte in November 2008, Katheline has served as the firm’s national leader of online marketing, social media and email marketing efforts, as well as the Deloitte.ca website. As a graduate of HEC Montréal, Katheline presented her Master’s degree project on e-commerce business modeling in 2009.

Katheline is no stranger to web portals, having worked at Yahoo and Canoe.ca. In 2008, during her tenure as a senior product manager at Flickr and Yahoo, she won the honoraryYahoo Europe Award of Excellence.

Katheline has received various recognitions for her social media work. She was profiled in the October 2008 edition of the Infopresse Magazine. She was also featured in NVI.’s Top Ten Quebec Web personalities. In 2007, Katheline was named Montreal’s Sexiest Geek by the Montreal Gazette. You can follow her blog at www.Kathelinejeanpierre.ca

Katheline Jean-Pierre’s Specialties:

Overall e-commerce & social media Strategy. Product management: product life cycle management, product strategy, product marketing, localization, production, implementation, benchmarking.
Web analytics: performance management, benchmarking.
Social media platform development and intelligence. Promotion: media placement, guerrilla marketing, music development, business development and strategy.

Katheline Jean-Pierre’s Experience

Directrice principale nationale/ Head of online marketing

Deloitte

(Partnership; Management Consulting industry)

November 2008 — Present (1 year 2 months)
E-commerce consultant

HEC Montreal - E-Commerce Master of Science

(Educational Institution; Higher Education industry)

February 2005 — Present (4 years 11 months)

As part of my e-commerce master degree, I held many strategic studies for startups like www.Praized.com, small, medium, large businesses like Telus as well as mobile and brick and mortar enterprises. I specialized in strategic thinking, business modeling, retail and mobile and I acquired an extensive social media hands-on experience.
Head of Flickr, Yahoo! Canada/ Sr. Product Manager

Yahoo!

(Public Company; 10,001 or more employees; YHOO; Internet industry)

June 2007 — November 2008 (1 year 6 months)

-National Product Manager for Flickr at YAHOO! CANADA
-National Business Development and sales Manager for Flickr at YAHOO! CANADA

-Product Manager for Community Products at YAHOO! QUÉBEC
-Project management, Strategy, Marketing, Branding & PR Lead.
-Social Media Monetization Strategist.
-API Integration evangelist to Web & Media agencies.
Product manager, Communication & Communities

YAHOO! Canada

(Public Company; 10,001 or more employees; YHOO; Internet industry)

April 2006 — November 2008 (2 years 8 months)

Proactively manage a wide porte-folio of Web products: flickr, yahoo mail, Messenger, Ratings and reviews.
Strong Product positioning, Product strategy & product marketing skills. Organization of Public Relations events to uniquely promote the products and the brand.
Advisory Marketing Director, Wireless products & services

Ilesansfil.org

(Telecommunications industry)

June 2007 — June 2008 (1 year 1 month)

-Île Sans Fil is a non-profit Community devoted to providing free public Wireless internet access to mobile users in public spaces throughout Montreal, Canada. Under my tenure, Ile Sans Fil negotiated a deal with the city of Montreal and is currently working on achieving a 3 year strategic project plan and vision: "We believe that technology can be used to bring people together and foster a sense of community. In pursuit of that goal, Ile Sans Fil uses it's free public access points to promote interaction between users, show new media art, and provide geographically- and community-relevant information. Ile Sans FIl is a leader in its category"
President (owner)

Skatmusic Promotion in assoc. with MontReal Records

(Public Relations and Communications industry)

January 2001 — December 2006 (6 years )

-Freelance event planning, prospecting & developement of niche markets in the music and artistic industry.
Online Campaign Account Manager

Canoe.ca

(Privately Held; 201-500 employees; Internet industry)

February 2006 — May 2006 (4 months)

-Brand marketing and portal strategy.
-Campaigns management & performance tracking via Ad Server Double clic.
-Cyberletter revamp planification & strategy.
-Special guests/artists interviewing.
Web Administration & Project Management

Quebecor.com

(Public Company; 10,001 or more employees; Media Production industry)

February 2005 — March 2006 (1 year 2 months)

-Making wise decision in purchasing technology tools (CMS).
-Maintaining excellent relationships with vendors.
-Management of internet and intranet websites.
-Project management.

Katheline Jean-Pierre’s Education

Université de Montréal - HEC Montréal

Master of Science , E-Commerce , 2007 — 2009

e-Business, Electronic Commerce, Web Strategy, Wireless Internet development, Scrum Methodology, Agile methodologies, XP programming, SQL, Ajax, Service Marketing, electronic Marketing, Management & Leadership, Web Editing, Community development, Grassroot movements.

Activities and Societies:

Réseau HEC, Brebeuf Alumni Association, DESG - Association of Students in Managament at HEC, Ile Sans Fil (Montreal's Wireless network)

>Worked full time while completing this Master of Science degree.
Université de Montréal - HEC Montréal

Graduate - DESS , E-Commerce , 2005 — 2007

Transfered in 2007 to the masters Degree.

Activities and Societies:

>Worked full time while completing this Master of Science degree.
Université de Montréal

Undegraduate Certificate , Media & Journalism , 2004 — 2005

Activities and Societies:

Press, Web, Video & TV journalism studies.
College Jean-de-Brébeuf

Additional Information

Katheline Jean-Pierre’s Websites:

My Website

Katheline Jean-Pierre’s Interests:

e-Business, Electronic Commerce, Web Strategy,Scrum Methodology, Agile methodologies, XP programming, Project management, Product management, SQL, Service Marketing, electronic Marketing, Management & Leadership, Web Editing, Community development, Grassroot movements, snow boarding, surfing, traveling.

Katheline Jean-Pierre’s Groups:

Member of the board at Association Marketing de Montréal et Publicité Club de Montréal (AMM-PCM), Réseau HEC, Brebeuf Alumni Association, Association of Students in Managament at HEC, Ile sans fil, Yul Biz, Yul Blog, Apéro du Jeudi.