Digital Marketer and Social Media Consultant. Virtual World Enthusiast. Laptop Bag Aficionado.
Vancouver, Canada Area
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Kate Trgovac’s Summary
Kate likes to think that she invented the Internet ... but knows that wouldn't be fair to Al Gore. Instead, she contents herself with her invention of "The Canadian", a surprisingly refreshing cocktail containing Wild Turkey, gingerale, cranberry juice and a dash of lime.
When she's not inventing refreshing cocktails, Kate Trgovac can be found online, helping companies large and small communicate with their customers. After 18 years as an online marketer, she’s seen many digital marketing tactics come and go, but the principles remain the same – engage your community’s passion! What do they care about? (Hint – it’s not you!)
After spending time at several digital agencies, software shops and startups, Kate founded LintBucket Media -- a boutique marketing agency headquartered in Vancouver that focuses on social media, community building and co-creation between brands and their audiences. Over the years, Kate’s clients have included Nike, Molson, Nabisco, Procter and Gamble, Fido Mobile and Petro-Canada.
In addition to stirring up trouble (and winning awards) for amazing clients, Kate has been a part-time lecturer in the University of Toronto's Faculty of Information Studies and has served on the Advertiser’s Council of the Interactive Advertising Bureau of Canada. She is a leading authority on social media and is often quoted in mainstream media, including CBC, Inc Magazine, the National Post, the Montreal Gazette and Marketing Magazine.
Kate writes about the intersection of marketing and technology on her blog MyNameIsKate.ca. She also publishes OneDegree.ca, a popular online magazine that provides the inside scoop on Internet marketing and social media for Canadian marketers. Both MyNameIsKate.ca and OneDegree.ca are listed in Advertising Age’s Top 150 Marketing Blogs in the world and have been designated “Must Read” blogs by Marketing Magazine. She has also been designated one of Canada's Most Influential Women in Social Media.
Additional Information
Kate Trgovac’s Websites:
Kate Trgovac’s Interests:
branding, design, experience marketing, user experience design, Second Life (Katicus Sparrow), social media, co-creation, information architecture, new technology, playwriting, blogging, knowledge management
