JP Holecka

Current

• Creative Director, Strategist and Owner at Powershifter Media

Past

• Director, Strategist at Engine Digital Inc.
• Creative Director/Digital Strategist at TELUS (Contract)
• Assistant Director/Production Manager at Too Many to List (Self-employed)

• Graphic Designer at Various (Self-employed)

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Education

• Capilano University
• ECIAD

Recommended

15 people have recommended JP

Connections

278 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Tumblr Page
• My Blog

JP Holecka’s Summary

JP Holecka is an award winning creative strategist with nearly 20 years of experience in TV and film production, graphic design and interactive media. His career, as an Assistant Director, in commercials touched brands like Nike, Bud Light, TOYOTA, and City Bank for top producers like Ridley Scott Associates and Industrial Light & Magic to name a few.

Shifting to the agency side he designed for on brands like Italy's Scarpa Boots and health care leader Lasik Vision. In 2003, he joined TELUS as an interactive media creative director, responsible for a wide range of emarketing and Web design projects.

JP spend time at award winning Vancouver-based interactive design and marketing agency Engine Digital as Director of Strategic Services. While contracting at Engine, JP provided creative strategy for both TELUS and Alberta Treasury Branches. JP also produced a number of branded content segments for Playground's Westin Napa, Engine Digital's Engine Oil Wine and TELUS 2007 Annual Report.

JP's focus is now on creative, strategic and social media services at his own agency POWERSHiFTER, where he applies his multifaceted media experience and creative vision to results for his agency's roster of clients

JP Holecka’s Specialties:

Providing creative strategy for digital marketing campaigns, web-systems social media and branded content.

JP Holecka’s Experience

• Creative Director, Strategist and Owner

  Powershifter Media

  (Marketing and Advertising industry)

  June 2008 — Present (1 year 7 months)

  Providing creative strategy for digital marketing campaigns, web-systems and branded content.

• Director, Strategist

  Engine Digital Inc.

  (Privately Held; 11-50 employees; Internet industry)

  March 2007 — June 2008 (1 year 4 months)

  Digital Strategy for TELUS wireline services, ATB Financial youth marketing, Great Western Brewery, and Brewhouse Beer. I managed a team of talented individuals to successfully market the above companies in the online space. Web banners, microsites, branded content and broadcast producing and directing where all covered while at Engine. Oh and some account management to boot. No I am off for a two month sabbatical with my family in Spain to sort out the next chapter.

• Creative Director/Digital Strategist

  TELUS (Contract)

  (Public Company; 10,001 or more employees; t; Design industry)

  October 2003 — March 2007 (3 years 6 months)

  • Creative Director for TELUS Web User Experience - Brand Team.
  • Responsible for the creative direction of TELUS FFH branded emarketing campaigns.
  • Manage and develop the online brand of TELUS.
  • Creative direct in-house and third party applications UI designs.
  • E-marketing strategy for TELUS FFH campaigns.
  • Received multiple Lotus Awards for Excellence in Advertising

• Assistant Director/Production Manager

  Too Many to List (Self-employed)

  (Self-Employed; Myself Only; Motion Pictures and Film industry)

  April 1989 — November 2003 (14 years 8 months)

  Was a 1st, 2nd and 3rd assistant director as well as a Production Manager for television, feature films and commercials. I have worked on over 75 regional, national and international spots. For clients such as: Nike, Toyota, P&G, Bud Light, Pioneer Electronics, Volkswagon and for such production companies as Idustiral Light & Magic & Ridley Scott & Associates.

• Graphic Designer

  Various (Self-employed)

  (Self-Employed; Myself Only; Graphic Design industry)

  June 1996 — September 2003 (7 years 4 months)

  Various print design: Branding, catalogues, stationary, brochures, menus, signage.

JP Holecka’s Education

• Capilano University

  2 year Diploma of Arts and Science 1987 — 1989

  Geared toward training media specialists for employment in the documentary and instructional communications industry. The program covered the writing, strategy, and production in many disciplines of media.
  
  Writing, Sound Production, Video Production, Studio TV Production, Photography, Graphics, Film Production, Animation, Multi-Media and Mac Computer labs.

• ECIAD

  Part time design courses.

Additional Information

JP Holecka’s Websites:

• My Company
• My Tumblr Page
• My Blog

JP Holecka’s Groups:

•    International Internet Marketing Association
•    FWA
•    Vancouver Digital Marketing
•    Canadian Social Media Professionals & Enthusiasts

JP Holecka’s Honors:

2008 - Lotus Award - Interactive Microsite Business to Consumer - Engine Oil Wine - Account Executive [Engine Digital]
2008 - Merit - Online Single Ad - Engine Oil Wine - Account Executive [Engine Digital]
2008 - Merit - Online Campaign - Engine Oil Wine - Account Executive [Engine Digital]
2008 - Lotus Award - Self Promotion Interactive - Engine Oil Wine - Account Executive [Engine Digital]
2008 - Lotus Award - Website Non-Profit. - Lotus Award - Account Executive [Engine Digital]
2007 - Runner up - Canada.com Peoples Choice Awards for TELUS Campaign - Creative Director [TELUS]
2006 - Merit - Online Single - Lotus Awards - TELUS HS - Creative Director [TELUS]
2006 - Merit - Online Advertising Campaign - Lotus Awards - TELUS LD - Creative Director [TELUS]
2006 - Merit - Website B2C - Lotus Awards - Lotus Awards - TELUS TV Microsite - Creative Director [TELUS]
2005 - Merit - Online Advertising Campaign - Lotus Awards - TELUS Future Friendly Home - Creative Director [TELUS]

JP Holecka’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch