
I build brand and demand
Montreal, Canada Area

I build brand and demand
Montreal, Canada Area
Jonathan has spent over 15 years helping diverse brands understand their audience and leverage technology and data to build better customer experiences. His work focuses on creating brand equity and building demand for companies and products of all sizes, including leading global players such as Bank of America, Verizon, Dell, Procter & Gamble, Ford, and Reebok. Data-driven to the core, Jonathan is a visionary who challenges the status quo and forces brands to step away from the glass and examine their relevance to the marketplace. Jonathan espouses the ethic of conversation marketing and the revolutionary power of social media, where brands partake in the trust economy by being transparent, authentic, vulnerable, and human. Moreover, he is a recognized authority in the spheres of web analytics, voice of customer, and conversion optimization. A prolific and sought-after speaker, blogger, and writer, his unique slant on digital marketing has been featured in several industry publications including 1to1 Magazine, ClickZ, DM News, and MediaPost.
Market Development, Research, Branding & Identity, Strategic Planning, Grass Roots / WOM, DM/CRM, Interactive and Social Media Marketing, SEO, Acquisition, Advertising, Corporate Communications / PR, Marcom, Consumer Advocacy. Building brand and demand.
(Internet industry)
August 2009 — Present (5 months)
Marketers have become spectators in the social conversation. The landscape has changed. Control has shifted to the consumer. We are now at the mercy of the voice of the customer. This paradigm shift brings with it a necessity for real engagement. Real authenticity. True transparency. Blunt is a conversation agency.
(Public Company; IPE.V; Market Research industry)
May 2007 — July 2009 (2 years 3 months)
At iPerceptions, Jonathan served as the company evangelist and advocate for integrating the customer voice into Internet brand strategies. He led the development of the free 4Q website survey and guided iPerceptions’ enterprise client base in connecting more effectively with their customers to pinpoint what consumers want from the online experience and whether or not they can achieve these goals.
(Public Company; 11-50 employees; Research industry)
September 2005 — May 2007 (1 year 9 months)
Responsible for directing iPerceptions sales team in Montreal, Toronto and New York. Responsible for all sales training and development initiatives, territory management and sales strategy.
(Information Technology and Services industry)
January 2001 — August 2005 (4 years 8 months)
Responsible for strategic planning, operations, product marketing, brand creation & management, and corporate development for this start-up information services company.
(Internet industry)
1999 — 2001 (2 years )
(Internet industry)
1997 — 1999 (2 years )
New Technology, Market Research, Web Analytics, Web 2.0, Voice of Customer Analysis
eMetrics, Web Analytics Association, Web Marketing Association, Optimost, HSMAI, Shop.org
Member of the WAA (Web Analytics Association)
Currently serve as a judge for the Web Marketing Association’s Annual Web Awards competition (2003 – 2009).
Currently serve as a judge for the Internet Advertising Association’s Annual New Media Advertising competition (2005-2009).