Founder at Flip Retail
Vancouver, Canada Area
Founder at Flip Retail
Vancouver, Canada Area
In November 2000, Jason co-founded Elastic Path Software and held the position of VP Marketing where he helped the company attract over 200 customers, including global brands such as Google, Aeroplan, Nike, Time Inc., Avis, Samsonite, United Health Group, Telus, Garmin, and Sony. Most impressively, this was done with no outside equity financing. Later, as the VP of Innovation and principal ecommerce analyst, he consulted with some of the largest and most successful online retailers in the world – including developing online strategy for the Vancouver 2010 Olympic Winter Games online store.
Most recently, Jason has founded Flip Retail.
Jason has authored industry research such as "The Ecommerce Checkout Report", is regularly featured as a speaker at events such as Shop.org, Marketing Sherpa, and eTail, and helped build Get Elastic into the most subscribed ecommerce blog in the world. An online marketer for well over a decade, Jason has been quoted in such publications as the Wall Street Journal, The National Post, Internet Retailer, B2B Magazine, Apparel magazine, and Multi-Channel Merchant. In 2005, he was a co-recipient of the Canadian Youth Business Foundation’s National Best Business award, and helped land Elastic Path Software at #14 on Profit Magazine’s Hot 50. More recently, Elastic Path Software was listed at #23 on the Profit 100, the definitive guide to Canada's fastest growing companies. In 2008, the Business Development Bank of Canada presented him with the BDC Young Entrepreneur Award and EDC Export Excellence Award. Jason is also a recipient of the Terry Fox Humanitarian Award and holds a BBA in Entrepreneurial Leadership.
ecommerce, online retail, search engine optimization, PPC, SEO, SEM, user experience, usability, social media, online marketing, public speaking
(Computer Software industry)
March 2009 — Present (10 months)
(Privately Held; Computer Software industry)
November 2000 — February 2009 (8 years 4 months)
Terry Fox Humanitarian Award - 1999
Co-recipient of the Canadian Youth Business Foundation’s National Best Business award - 2005
Elastic Path Software at #14 on Profit Magazine’s Hot 50 - 2005
Elastic Path Software at #23 on the Profit 100, the definitive guide to Canada's fastest growing companies - 2008
Business Development Bank of Canada Young Entrepreneur Award and EDC Export Excellence Award - 2008