James Carter

Current

• CEO at Path Marketing Inc.

Past

• Sales Manager at Marqui
• VP Business Development at Mercurial Communications

Recommended

3 people have recommended James

Connections

156 connections

Industry

Marketing and Advertising

Websites

• Internet Marketing Assoc.
• My Company

James Carter’s Summary

Business Development Consultants for high-growth companies in several verticals.

- Software
- Software as a Service companies
- Business Services & Consulting Services
- Franchise Sales

Specialize in B2B Lead Generation strategies, use salesforce.com and several other CRM systems to close the loop with marketing efforts and ensure short cycle times to evaluate and optimize campaigns.

10 Years experience in general business development on both sales and marketing management. Have hired and trained sales teams in new businesses for several companies.

James Carter’s Specialties:

- Online Marketing - B2B Lead Generation
- Marketing Automation systems (specialize in online lead generation for B2B)
- CRM Implementation & Consulting - Salesforce.com, ACT!, Maximizer
- Industry focus:
- Software, Software as a service, Franchise Sales

James Carter’s Experience

• CEO

  Path Marketing Inc.

  (Marketing and Advertising industry)

  February 2002 — Present (7 years 11 months)

  Business Development Consultants:
  - B2B Lead Generation
  - CRM Consulting Services - Specializing in Salesforce.com and ACT!
  - Successful start-up and sale of RealtorPro software for over 1.3 Million.
  - Successful implementations for several global franchise companies, software, technology and business services firms.

• Sales Manager

  Marqui

  (Privately Held; 11-50 employees; Computer Software industry)

  2007 — 2008 (1 year )

• VP Business Development

  Mercurial Communications

  (Privately Held; 51-200 employees; Computer Software industry)

  January 1999 — October 2001 (2 years 10 months)

  - Helped grow the company from 1 million to 20 million annually.
  - Profit 100 - Canada's fastest growing privately held companies.
  - Completed filling requirements to put the company on the Profit 100 list
  - Won largest government contract ever - 1.1 million.
  - Implemented ACT! CRM System, hired and developed an outside sales team in San Jose, CA
  - Did initial market research & feasibility testing for commercializing several applications and retained intellectual property from various deals.

Additional Information

James Carter’s Websites:

• Internet Marketing Assoc.
• My Company

James Carter’s Interests:

IIMA, International Internet Marketing Association IMC Internet Marketing Conference

James Carter’s Groups:

IIMA, International Internet Marketing Association
IMC Internet Marketing Conference
Canuck Place Adventure Race, Fundraiser

•    Content Management Professionals
•    International Internet Marketing Association
•    Google Group
•    The Internet Marketing Conference (IMC) Group
•    Green Professionals
•    BC Chapter of the American Marketing Association
•    B2B Conversion Optimization Network
•    Branding Hurts!
•    B2B Lead Generation Strategies
•    Internet Marketing Conference (IMC) Vancouver