Jackie Ng

Current

Principal at jac.out.of.the.box

Past

Project Manager - Professional Services at Bell Canada
Web Producer at Freelance
Director, Client Services at BAM Strategy (Montreal + Toronto)

Interactive Content Strategist at Immersion Studios (Toronto)
Director of Content at Draft Worldwide - Lambert Multimedia (Montreal)
Account Manager at Draft Worldwide (Montreal)

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Education

McGill University
Concordia University

Recommended

5 people have recommended Jackie

Connections

362 connections

Industry

Marketing and Advertising

Jackie Ng’s Summary

I love when emotional connections are made whether in the physical realm or in the digital space. And I am most happy helping my clients build and strengthen connections and relationships with their customers as well as their strategic partners.

Businesses who reach out to me hire me first for my social media knowledge and experience. However, we usually end up working together on all aspects of marketing. I believe in approaching marketing in a holistic way and social media is not a separate discipline. And as far as ROI goes, this approach definitely yields concrete results.

Jackie Ng’s Specialties:

Strategic planning and marketing plans. Strategic partnerships and development. Digital marketing. Mobile marketing. Consumer behaviour. Ecommerce business analysis. Branding. Media planning and strategy. Lead generation. Search marketing. Web Analytics and ROI analysis. Social media marketing. Social media and brand monitoring. Social media ROI framework.

Jackie Ng’s Experience

Principal

jac.out.of.the.box

(Privately Held; Marketing and Advertising industry)

November 2008 — Present (1 year 4 months)

jac.out.of.the.box is a Montreal-based boutique consultancy that provides digital marketing and social media consulting services to business of all sizes.

Our current clients include retail and ecommerce companies, content-based web operations and service businesses.

Our services include:

- Digital marketing strategy
- Business analysis and planning
- Strategic partnerships development (sponsorships and joint ventures)
- Interface design (information architecture and usability)
- Search marketing (search engine optimisation and pay per click)
- eMail marketing and lead generation
- Online contests and promotions
- Interactive advertising and edia planning (including media buys on ad networks
- Web analytics and ROI analysis
- Social networks marketing (community management on Facebook, Twitter, LinkedIn, Ning; bloggers outreach)
- Mobile marketing strategy (including development of iPhone and Android applications through our development partner)
- Content development (writing, editing in English and French, video production)

We also provide web design and development services when needed.
Project Manager - Professional Services

Bell Canada

(Internet industry)

December 2007 — August 2008 (9 months)

Managed the development and delivery of large-scale projects. Clients included: Bell Canada, Bell Interactive, Bell Canferencing Solutions, Bell Mobility, Montreal Stock Exchange (TSX), CED, DOMTAR, Van Houtte.
Web Producer

Freelance

(Marketing and Advertising industry)

January 2007 — December 2007 (1 year )
Director, Client Services

BAM Strategy (Montreal + Toronto)

(Privately Held; Marketing and Advertising industry)

June 2005 — December 2006 (1 year 7 months)

Initiated and led the creative strategy and development of interactive projects for the agency's key clients: Abebooks, Atrion, Procter & Gamble (Always, Beinggirl, Cover Girl, Crest, Herbal Essences, Olay, Old Spice, Pantene, Scope, Secret, Tampax), La Senza, Lavalife, Telus.
Interactive Content Strategist

Immersion Studios (Toronto)

(Media Production industry)

February 2005 — April 2005 (3 months)

Mandate to define and organise the content of Virtual Canada, a 3D world in which one can choose an avatar and travel, explore and learn. This application premiered as an element of the Canada Pavilion at EXPO 2005 in Aichi, Japan.
Director of Content

Draft Worldwide - Lambert Multimedia (Montreal)

(Public Company; 1001-5000 employees; Media Production industry)

March 2003 — December 2004 (1 year 10 months)

Developed the content for the Canada Pavilion at EXPO 2005 in Aichi, Japan and the This is Canada! Exhibit at the Cité des sciences in Paris, France.
Account Manager

Draft Worldwide (Montreal)

(Marketing and Advertising industry)

January 1999 — December 2004 (6 years )

Integrated marketing experience: advertising, promotions, direct marketing, event management, brand strategy, positionning, public relations. Main clients: Attractions Canada, The Government of Canada, Canadian Heritage, Canada Foreign Affairs, Molson, Le Lait, La Ronde/Six Flags, Honda Canada.

Acquired an expertise in cultural and travel marketing.