Gregory Krysa

Gregory Krysa

Global Online Marketing Manager (Need for Speed) at Electronic Arts

Vancouver, Canada Area

Current
  • Global Online Marketing Manager (Need For Speed) at Electronic Arts
Past
  • Interactive Specialist at Aritzia
  • Director of Interactive Services at TBWA\Vancouver
  • Interactive Strategist at RMG Connect

5 more...

Education
  • Lakehead University
Connections
408 connections
Industry
Marketing and Advertising
Websites

Gregory Krysa’s Summary

Gregory has over a decade of experience in online marketing, both on the creative and strategy side; covering everything from corporate web sites and campaign microsites, information architecture, content strategy, and usability, through to search engine optimization, online advertising, and search engine marketing. In recent years, he has also begun specializing in direct marketing, CRM, and the all-powerful and mysterious social media. In most cases, a lot of these disciplines are spread out against different roles, departments, or even agencies; while the reality is that they work best when combined to work together seamlessly. Gregory calls this "engagement marketing" -- harnessing the power of those media which allow for conversations and relationships to develop -- and sees this as a key factor in any brand's success.

Gregory Krysa’s Specialties:

online strategy, online marketing, direct marketing, CRM, social media, interactive marketing, web strategy


Additional Information

Gregory Krysa’s Websites:

Gregory Krysa’s Honors:

Governor General's Silver Medal, Governor General's Bronze Medal, Cannes CyberLions - Short List, ONE Show - Merit, Applied Arts, PRINT Magazine - Digital Design Issue, London International Awards - Finalist, Create Online Showcase (UK), HOW Interactive, AD&D Canada - Silver, Young Guns (Australia)


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