Experienced Strategic Marketing and Inbound Marketing Professional
Ottawa, Canada Area
Experienced Strategic Marketing and Inbound Marketing Professional
Ottawa, Canada Area
1 more...
Creating new programs, solving problems, and producing great results is what motivates me. I'm honest, direct, and believe in doing the hard work necessary to be successful. As an accomplished marketing professional; I'm equally competent building strategic marketing plans as I am with executing on those plans.
I love new technologies and its application in the corporate world. But I don't believe one size fits all. And I use my years of experience to achieve success through program development and evaluation, project management, strategic planning, market research, and facilitation.
I believe that we should use our talents and experience to be of service to others and so I continue to devote time and energy into volunteering.
• Inbound Marketing Certified Professional
• Social Media and Marketing Applications
• Market Research and Applying Research Results
• Developing and Executing Successful Programs
• Strategic Business and Marketing Planning
• Project and People Management
• Program Evaluation and Measurement
• Personal and Corporate Brand Management
MSc , Management, Marketing , 1998 — 1999
Thesis Topic:
Trust and Commitment as Components of Relationship Marketing with Respect to a Group of Stakeholders: A Study of the Apparel Industry Partnership
BBA , International Business , 1995 — 1998
• Graduated with distinction
• Awarded the Frank Sobey Scholarship for Business Excellence (one of five in Atlantic Canada)
• Awarded opportunity as a student to participate in NEBS (New Exporters to Border States) trip to Buffalo, New York with SMEs (1 of 4 national students)
• Worked with Small and Medium sized enterprises (SMEs) in New Brunswick to assist with export development opportunities
• Designed, developed and researched a market entry plan for export/import business into Venezuela and Columbia (spent four months in Venezuela and Columbia)
• Researched and assisted in the development of a university-level certificate program on Family Violence Research
Diploma , Medical Laboratory Technology , 1991 — 1993
Completed practicuum and worked in a lab setting for two years prior to going back to university to complete business degree.