
Interactive Designer | Information Architect at
Toronto, Canada Area

Interactive Designer | Information Architect at
Toronto, Canada Area
My areas of expertise are sometimes refered to as Creative Director, Branding Consultant, Creative Lead, Interactive Designer or Art Director, Information Architect, Experience Planner, User Experience Lead, Usability Specialist, Interaction Designer, Customer Experience Designer, Product Manager and Product Designer.
Creative/Branding Development |
Usability Studies Documents |
Design Style Guide Documents |
Site Map Documents |
Wire Framing Documents |
User Surveys |
Audience Segmentation Documents |
High Level Personas Documents |
Persona Documents |
Competitive Business Documents
(Privately Held; Marketing and Advertising industry)
October 2009 — Present (3 months)
(Graphic Design industry)
September 2007 — Present (2 years 4 months)
What is RGD Ontario?
The Association of Registered Graphic Designers of Ontario (RGD Ontario) represents more than 3,000 graphic designers, managers, educators and students across Ontario.
RGD Ontario was created by an Act (Bill Pr56) of the Ontario Legislature in 1996 to grant graphic designers who qualify the right to use the designation Registered Graphic Designer (R.G.D.). RGD Ontario is the only graphic design association in North America to have this kind of legislation.
The Association's mandate is to serve the best interests of both the graphic design industry and the public in the Province of Ontario.
(Privately Held; Marketing and Advertising industry)
June 2009 — October 2009 (5 months)
Information Architect for TDCT campaign site: www.tdpumpitup.com
Information Architect for TDCT Fall Retirement Investment campaign site
Member of Strategy Team for TDBFG Social Media Initiative
Project Management for FUJIFILM contest site: www.getyourfujiwet.ca
(Computer Software industry)
June 2008 — June 2009 (1 year 1 month)
As a senior member of the dthree / Sapien team, I was engaged in pre-sales and active projects as a creative | user experience lead and information architect.
(Human Resources industry)
June 2005 — May 2008 (3 years )
(formerly RecruitAd), A Division of Sapphire Canada (formerly CNC Global), A Division of Randstad Canada
Employer Branding, Recruitment Advertising, Strategic Consulting, Human Resource Brand Development and Management.
(Privately Held; 1-10 employees; Design industry)
September 2000 — June 2005 (4 years 10 months)
Creation of Corporate Image Design, Marketing Collateral, Direct Marketing, and Web Sites for a range of B2B clients.
(Privately Held; 501-1000 employees; Higher Education industry)
September 2001 — May 2002 (9 months)
Intro course for Adult students on the posibilities of Web Design.
(Design industry)
November 1999 — September 2000 (11 months)
I was responsible for creating print and web solutions for the marketing staff of the several web properties at Rogers iMedia. The web properties included Advisor.ca, Quicken.ca and Elibrary.ca.
(Privately Held; 1-10 employees; Design industry)
December 1993 — October 1999 (5 years 11 months)
As President / Creative Director of a four person company, I handled all aspects of new client development, client presentations, estimating, creative & design, through to final delivery and invoicing.
I was the contact for all vendors of the company, including: Copywriters, Illustrators, Photographers, Freelance Designers, Production Assistants, Film Houses and Printers.
I typically dealt with my clients' senior management on projects. Their titles included President, Vice President, C.F.O., Marketing Director, Marketing Manager, Brand Manager and Project Director.
My company produced successful Corporate Image Design, Marketing Collateral, Product Packaging, Advertising, Direct Marketing, Annual Reports and Web Sites for a range of clients.
Soccer, Cycling & Yoga
A.O.C.A. (Associate of the Ontario College of Art)
R.G.D. (Registered Graphic Designer of Ontario)
Member of AIMS (Association of Internet Marketing & Sales)
Member of Ecademy
Member of The Exceler@tor Knowledge Exchange Network
Member of The Toronto Venture Group
Member of HRPAO, twitter