Revenue Management Expert
Montreal, Canada Area
- Current
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- Founder and President at rmexpertise.com
- Author and Instructor at IATA
- Manager, Revenue Performance at Air Canada
- Past
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- Board Member at Comité Jeunesse N.D.G.
- Product Manager at Air Canada
- Flight Revenue Controller at Air Canada
- Education
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- Concordia University
- Dawson College
- Malcolm Campbell High School
- Recommended
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14 people have recommended Gary - Connections
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500+
connections
- Industry
- Transportation/Trucking/Railroad
- Websites
Gary Parker’s Summary
We offer a full range of consulting services for all types of transportation companies from legacy and low-fare to niche carriers. Our team of experienced and recognized industry experts can introduce your company to the best practices that drive improved results and profitability. Customized in-company services are offered in the following areas:
RM and Pricing
We perform pricing and revenue management (RM) business audits and then recommend processes and practices as well as deliver practical commercial training at companies of all sizes around the world.
Start-up Support
We also offer a full range of support services for start-up companies — including assistance with business plan evaluation.
Planning and Scheduling
We offer support to growing carriers by building scenarios enabling them to have a better view of their future plan and make more informed decisions to sustain and control their growth. Our team can also evaluate route and network performance and offer support to better optimize schedule and fleet planning.
Contact us at: gparker@rmexpertise.com
Gary Parker’s Specialties:
Our expertise covers all the areas associated with airline marketing and network management. In particular we focus on business processes and the unique requirements of our customers, so that we can assist them in implementing new business models and systems. Our revenue management experts and revenue management practitioners come from Airline Marketing, Airline Pricing, Airline Revenue Management, Airline Network and Route Planning, Airline Scheduling, and Airline Strategy.
Gary Parker’s Experience
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Founder and President
rmexpertise.com
(Transportation/Trucking/Railroad industry)
March 1999 — Present (10 years 10 months)
With over 20 years working in revenue management, Gary is a recognized master. He also wrote the commercial training manual for the Lufthansa Systems ProfitLine Yield Rembrandt RM system.
Gary is the author and instructor for RM training at the Aviation Training and Development Institute (ATDI) of the International Air Transportation Association (IATA). He has published an article in the Journal of Revenue and Pricing Management, a book on the basics of revenue management, and he has developed several more RM courses, which he has delivered at in-house seminars in airline companies and at airline industry conferences around the world. More recently, he is working online through a distance learning venue with individuals who are looking to improve their knowledge and skills in the field.
Gary is a dynamic, highly rated conference speaker and chair. He has presented at many RM conferences and workshops, including: PROS, IATA, Eye for Travel, Marcus Evans, and Lufthansa Systems. -
Author and Instructor
IATA
(Non-Profit; Airlines/Aviation industry)
May 1998 — Present (11 years 8 months)
In partnership with the International Air Transport Association (IATA) through its Training & Development Institute, we have authored their public RM training courses and deliver them in a public offering, around the world as scheduled in the IATA course calendar. We have recently published a self-study RM course, launched at the Commercial Strategy Symposium in Las Vegas in December 2008..
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Manager, Revenue Performance
Air Canada
(Public Company; 10,001 or more employees; ace; Airlines/Aviation industry)
1995 — Present (14 years )
Providing leadership, guidance and coaching to Revenue Management Analysts, emphasizing team and network concepts. Improving productivity and decision-making ability through system, process and MI enhancements, management of high volume by exception reporting and automation. Analyzing and evaluating market environments for the purpose of developing yield strategies, capturing incremental revenue opportunities and improving profitability. Responsible for leading innovation and project activities in passenger marketing. Design and development of training material and delivery of the training. Baseline support. Expert in revenue management. Developed and successfully implemented a new value-based business model on domestic and U.S. trans-border routes.
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Board Member
Comité Jeunesse N.D.G.
(Recreational Facilities and Services industry)
2001 — 2009 (8 years )
Member of the board of directors of the Comite Jeunesse NDG which is responsible for youth programmes and community facilities and services.
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Product Manager
Air Canada
(Public Company; 10,001 or more employees; ACE; Airlines/Aviation industry)
1991 — 1994 (3 years )
Developed and successfully implemented business plans for Caribbean routes. Forecasted traffic and revenue budgets and performed monthly outlooks. Supervised and directed Flight Revenue Controller. Provided direction to all support groups concerning both strategic and tactical matters. Negotiated inventory and pricing levels with wholesale distribution channels. Established and developed commercial relationships with partners such as alliance companies, tour operators, tourist boards and Governments. Successfully sought and developed incremental revenue opportunities.
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Flight Revenue Controller
Air Canada
(Public Company; 10,001 or more employees; ACE; Airlines/Aviation industry)
1989 — 1991 (2 years )
Maximizing route revenue through analysis and forecasting of demand, and applying control levers resulting in optimal inventory allocations. Identifying and recommending product and pricing changes to ensure budget targets were achieved. Liaison with Customer Sales and Service on matters concerning product and sales implementations and customer service. Field visits to communicate corporate plan and to build product awareness. With the aid of automation tools, managed over 200 flight departures per day.
Gary Parker’s Education
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Concordia University
B.Comm , Marketing and minor in Transportation , 1986 — 1993
Gary has published an article in the Journal of Revenue and Pricing Management, and he has developed several RM courses, which he has given not only at IATA-sponsored meetings, but also at in-house seminars in airline companies and at airline industry conferences around the world. He and his team have written and published "The Basics of Revenue Management" which is available online as an eBook.
Gary is a dynamic, highly rated conference speaker. He has presented at the PROS User conferences in Houston, the IATA RM and Pricing conferences, and the Eye for Travel Revenue Management, Pricing, and Transportation Distribution conferences in Amsterdam, Miami, and Chicago. He has also presented and chaired at the Marcus Evans Revenue Management conference in Barcelona, Rome, Bangkok and Singapore, and at Lufthansa Systems workshops around the world.- Activities and Societies:
- Revenue Management Instructor for the Aviation Training & Development Institute (ATDI) of the International Air Transport Assocation (IATA).
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Dawson College
Mechanical Technology 1969 — 1972
- Activities and Societies:
- Founder and initial Editor of the "Daily Bull". A daily newsletter published at Dawson College.
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Malcolm Campbell High School
1965 — 1969
See our website: www.malcolmcampbellhigh.net
Additional Information
Gary Parker’s Websites:
Gary Parker’s Interests:
Revenue management training, Airline management, Marketing. Outdoor activities, such as canoeing, kayaking, wilderness camping, cross-country skiing.
Gary Parker’s Groups:
Member of the revenue management faculty of IATA's Aviation Training and Development Institute (ATDI).
Member of the Association of International Product Marketing and Management
Member of the Professional Pricing Society
Board member of Comitee Jeunesse - NDG.
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AIPMM -
Concordia University Alumni Association -
Airline Revenue Management Training Group -
PROS Pricing -
Professional Pricing Society -
Revenue Management Professionals -
AGIFORS: Airline Operational Research professionals -
Revenue Management Society -
Aviation Industry Consultants -
Aviation Industry Directory
Gary Parker’s Honors:
Instructional Techniques Workshop, April 1998, conducted by Friesen, Kaye & Associates on behalf of Air Canada.
Business Process Innovation Program, April 1996, conducted by Air Canada.
Six Sigma, Green Belt, September 2005, conducted by Air Canada.
Relationship Matters, January 2007, conducted by Eagle's Flight on behalf of Air Canada.
Gary Parker’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
