Fil Lourenco

Search Engine Marketing (SEM) Account Coordinator at Outrider

Location: Toronto, Canada Area
Industry: Marketing and Advertising

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Fil Lourenco's Overview

Current

Search Engine Marketing (SEM,PPC) Account Coordinator at Outrider

Past

Internet Marketing Consultant at Lourenco Business Consulting Group (Self-employed)
Digital Strategist Intern at Lift Marketing
Marketing and Communications at LandscapeSafety Inc

Accounts Manager at PROwireless TELUS Mobility

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Education

Fanshawe College
Fanshawe College

Recommendations

3 people have recommended Fil

Connections

163 connections

Websites

Past experience includes developing and executing online media strategies including Search Engine Marketing (SEM,PPC), Search Engine Optimization (SEO) & and Social Media Campaigns for small to large business in Canada. Working with the client to measure key metrics to success and working towards those goals.

From my experience at Outrider, I have worked closely with clients in the Automotive, Consumer Packaged Goods (CPG), Finance, Pharmaceutical and Luxury Goods. I have developed key skills work closely with client and agency leads to meet key performance metrics for each campaign through account buildout & optimization. Each vertical presents a unique opportunity to be competitive in the search landscape. Working in competitive verticals has helped hone in my search engine marketing skills to meet & exceed client and agency expectations.

Key Skills:
SEM Account Management
YouTube Promoted Video
Linkedin Ads
Twitter Promoted Products
Reporting & Presenting
Budget Planning and Pacing
Mobile Search Engine Marketing
Local Search Strategies

I am very passionate about the digital marketing space and love to read and write blogs about the digital marketing industry.

Specialties

Strong leadership and group work skills
Exceptional presentation skills
Strong client face to face experience
Agency & Vendor Relationship Experience
Billing & Budgeting Experience

Search Engine Marketing (SEM,PPC) Account Coordinator

Outrider

Public Company; 51-200 employees; Marketing and Advertising industry

February 2011 – Present (1 year) Toronto, Canada Area

Developing and implementing SEM (search engine marketing) strategies for clients in several verticals such as automotive, consumer package goods, pharmaceuticals, and financial.

Campaign management duties include:
Account Optimization
Conversion & CPC Optimization
Bid Management
Budget Planning and Pacing
Account Builds
Keyword Expansion
Youtube Promoted Video
Mobile Search Engine Marketing
Social Networking Ad Platforms (Linkedin, Facebook, Twitter)

Other Key Skills:

Managing client and agency relationships.
Compiling and presenting account performance reports
Strong Analytic skills
Working in small and large teams

Internet Marketing Consultant

Lourenco Business Consulting Group (Self-employed)

Self-Employed; Myself Only; Marketing and Advertising industry

September 2009 – January 2011 (1 year 5 months) London, Canada Area

Worked with small businesses in the London, Ontario area on their online strategies. This included SEM, SEO and local search strategies to help small local business grow their customer base.

Digital Strategist Intern

Lift Marketing

June 2010 – September 2010 (4 months)

Developed and executed social media strategies on Facebook for 3 clients
Analyzed performance data & KPIs for a national Adwords account for a client with $120,000 yearly spend.
Executed On Page SEO for clients.

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Marketing and Communications

LandscapeSafety Inc

May 2009 – June 2010 (1 year 2 months)

Coordinated and participated in trade shows
Conducted market research and handled client billing
Assisted in creating and designing collateral
Managed communications with trade associations and partners

Accounts Manager

PROwireless TELUS Mobility

April 2007 – April 2010 (3 years 1 month)

Administered business accounts with their wireless needs
Meet monthly sales targets of 10 units a month
Managed inventory of up to $10,000
Provided technical data support with Blackberries and PDAs

Fanshawe College

Post-Graduate Diploma, Business Administration Marketing

2010 – 2010

Courses Include: Product & Channel Management, Search Engine Marketing, Web Design and Direct Marketing.

Refined and executed marketing and planning skills for live client projects. Obtained strategic management and team building skills working in groups.

Activities and Societies: Ontario Colleges Marketing Competition Participant- Direct Marketing Community Consultant

Fanshawe College

Advanced Diploma, Marketing

2007 – 2009

Courses include: Principles of Marketing, Marketing Presentations, and Secondary Market Research

Obtained the necessary skills in creating a marketing strategy, working with a team to complete projects, and analyze the external market factors.

Websites:

Groups and Associations:

Canadian Marketing Association

Honors and Awards: