Francois Bedard

Current

Senior strategic planner, multi-platform experience at lvl*studio
Director, Digital media & Marketing solution at lvl*studio

Past

Associate Director, Strategics Alliances for SYMPATICO.MSN at Bell Canada
President at SIXIEME SENS
Vice-president, sales & business development and Head of digital media solutions at DVcolor & Novipro

President at SIXIEME SENS
Vice-president, sales & business developement at KEYRUS Canada - Paris
Director, new media at PALM publicité
Account executive, Marketing Director and Head of digital consulting at Public Technologies Multimedia / My Virtual Model

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Education

Université de Montréal - HEC Montréal

Recommended

10 people have recommended Francois

Connections

426 connections

Industry

Marketing and Advertising

Websites

Francois Bedard’s Summary

Linking brands to audiences, understand behaviors and drive revenues.

Cumulating more than 14 years in digital media, François Bédard is recognized like one of the pioneers of the sector in Montreal and also has a keynote speaker. Francois is married to Anouk and they have 3 children (Lili, Romy and Emile). He worked has an Associate director, strategic alliances at SYMPATICO.MSN and was a strategic adviser / consultant, marketing director and senior account executive for technological groups like NOVIPRO/IBM, DVcolor and also for Public Technologies Multimedia with the creation of the MyVirtualModel.com . He also launches new media divisions for advertising agency like PALM Publicité, Publicis and Keyrus in Paris.

Invited guest speaker at MIT for a workshop on Advanced Television. http://cips.mit.edu/09.01.21NX_TV_Wksp.htm

Francois Bedard’s Experience

Senior strategic planner, multi-platform experience

lvl*studio

(Privately Held; Marketing and Advertising industry)

November 2009 — Present (2 months)
Director, Digital media & Marketing solution

lvl*studio

(Privately Held; Information Technology and Services industry)

November 2007 — Present (2 years 2 months)

Shaping an existing digital media future ... with content, brands & applications such as TV Widgets for niche audience on social TV network.

We define an unique brand experience with commercials goals and measurables objectives. We deliver an engaging design, we produce and operate unique multiplatform solutions.

Customers are : TELUS Business Solution, ZONE 3, Pixcom, Corporation Image, Nortel, Canal Evasion, SVY&R - Saint-Jacques Vallee Young & Rubicam / MediaEdge
Associate Director, Strategics Alliances for SYMPATICO.MSN

Bell Canada

(Public Company; BCE; Telecommunications industry)

October 2006 — November 2007 (1 year 2 months)

Sales and Business Development and content deal integration. Red Bull Crashed Ice on live on March 3rd 07 on SMSN, Connected Life Webisodes with Chalk Media, VDO tech and Tech Up for Dumoulin, Transunion, etc
President

SIXIEME SENS

(Privately Held; Myself Only; Broadcast Media industry)

June 2005 — October 2006 (1 year 5 months)

Consultant in digital media distribution for DIGIMART, INIS, Technicolor Canada, Technicolor Interactive and Sphere Media Plus
Vice-president, sales & business development and Head of digital media solutions

DVcolor & Novipro

(Privately Held; 11-50 employees; Information Technology and Services industry)

February 2002 — June 2005 (3 years 5 months)

Strategic sales development and consulting, including business plan & sales strategy development.

Customers are : Radio-Canada, Musée Juste pour Rire (digital archives), LVLstudio, Canarie, Cineclix (first canadian VOD provider in Canada), DVDsoon.com, TQS, Snell & Wilcox, MXF Academy (launch of the initiative with SNELL & WILCOX), Buzz, Bombardier
President

SIXIEME SENS

(Information Technology and Services industry)

September 2001 — February 2002 (6 months)

Customer intelligence solutions and strategic planning (relationship marketing solutions) and worked with Publicis Montreal
Vice-president, sales & business developement

KEYRUS Canada - Paris

(Public Company; 501-1000 employees; Information Technology and Services industry)

January 2001 — August 2001 (8 months)

Business plan to relaunch the Montreal office and the launch of a Marketing Intelligence solutions for the Paris office.
Director, new media

PALM publicité

(Privately Held; 51-200 employees; Marketing and Advertising industry)

February 2000 — December 2000 (11 months)

Responsible for the launch of the interactive division. Business plan, recruiting, strategic planning, training, supervising a group of 15 peoples. 20% of the revenues of the agency were comming from the interactive group. Helping customer of the agency capitalize on new media strategy. Was part of the ebusiness comitee of VW North America

Customer are : VW, Festival Nouveau Cinema & Nouveau Media, Michelin, Labatt (biere.com), Budweiser
Account executive, Marketing Director and Head of digital consulting

Public Technologies Multimedia / My Virtual Model

(Privately Held; 201-500 employees; Information Technology and Services industry)

September 1996 — February 2000 (3 years 6 months)

From an account exe to maketing director position to head of consulting including the creation of the My Virtual Model for Groupe San-Francisco / Galeries Lafayette in Paris and winning key account such has Domtar, Hydro-Quebec, Bombardier, Belair Direct and others, the team at Public Technologies Multimedia was very unique.