Fabio Aversa

Sales and marketing professional with a passion for technology (currently fulltime MBA student)

Location: Montreal, Quebec, Canada (Montreal, Canada Area)
Industry: Marketing and Advertising

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Fabio Aversa's Overview

Current

MBA Candidate (graduating 08/2012) at HEC Montreal

Past

VP Sales & Marketing at Euro Display Srl
Author at Euro Display Srl
Intern Business Development at Intel Corporation

Intern Event Management at Burton Snowboards
Intern Marketing at Morellato Spa

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Education

Université de Montréal - HEC Montréal
The Nottingham Trent University
Fachhochschul-Studiengänge Kufstein Tirol

Liceo Scientifico Maurilio Fossati
Dale Carnegie Training

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Recommendations

3 people have recommended Fabio

Connections

314 connections

Websites

Permanent Resident of Canada since July 2011
Phone: +1 / 514-442-4555
Email: fabio.aversa@gmail.com

• Passionate marketing and sales professional with seven years’ international experience in high-technology B2B contracts negotiation, inside/outside sales, process optimization and change management
• Comprehensive knowledge of general business issues and practices
• Excellent communication and leadership skills
• Thrive in a team environment but comfortable working independently
• Creative and innovative with an entrepreneurial attitude
• Comfortable working with senior managers and executives

Specialties

• B2B Sales & Marketing - Negotiation
• Project Management - Process Optimization & Automation
• Change Management
• Keynote Speeches - Workshops & Seminars Development/Hosting - Copywriting

MBA Candidate (graduating 08/2012)

HEC Montreal

Educational Institution; 501-1000 employees; Higher Education industry

August 2011 – Present (6 months) Montreal, Canada Area

• Full-time student at the Intensive MBA program, expected graduation August 2012
• Awarded a merit-based scholarship in recognition of professional and academic achievement
• Marketing Case team - MBA Games 2012 (Edmonton, AB)
• Corporate Social Responsibility Case team - Rotman CSR Case Competition (Toronto, ON)

VP Sales & Marketing

Euro Display Srl

Privately Held; 11-50 employees; Electrical/Electronic Manufacturing industry

September 2004 – August 2011 (7 years) Turin Area, Italy

Euro Display is a LED display hardware manufacturer specializing in digital billboards for professional markets such as outdoor advertising, broadcasting, events and traffic.

Marketing
• Implemented Search Engine Optimization strategies in Italian and English. Supervised Adwords advertising campaign in 11 languages. As result, inquiries (KPI) raised from 3-5 per week to 15-20 per day (+1400%)
• Lead the internal development of company-wide CRM web-based software to improve process automation and traceability
• Created a lead scoring system to qualify inquiries prior to distribution to the sales team, which increased closing rate from 1% to 5% (+400%)
• Developed and co-hosted 1-day seminars for current and potential customers (attendance fee C$ 650 / person)
• Personally wrote all the marketing material used to move customers along the sales funnel (website, blog, presentations, tutorials, case studies)

Sales
• Developed and implemented go-to-market strategies that grew company revenue by 166% between 2004 and 2007
• Closed the three biggest single sales in company history (C$ 0.7M to 1.8M each)
• Actively supported 8 account managers on major projects
• Hosted company presentations for Customers visiting the facilities on a weekly basis
• Developed a 3-days training for sales reps and a 1-day training for distributors
• Dealt with customers' senior managers and executives to close deals or to rebuild relations
• Organized company attendance at trade-shows in Europe and USA

Senior Management
• Directly involved in the selection process of new hires and developed a standard interview process and scoring system
• Worked on cost containment strategies to counter the effects of price reduction when industry was flooded by Asian competitors
• Spokesperson of the company for internal and external relations
• Presented company-wide quarterly strategic meetings and held monthly meetings with staff during recession

Author

Euro Display Srl

Privately Held; 11-50 employees; Electrical/Electronic Manufacturing industry

March 2009 – May 2009 (3 months) Turin Area, Italy

• The "A to Z Guide to Successful LED Screens Advertising" is a printed book about best practices in LED screens and digital billboards management
• The book (171 pages) shares technical tips and best practices on LED screen selection, placement and management
• It explains how to create successful digital billboards campaigns and apply marketing principles to increase conversion rates
• The book also shows how to get the most out of content creation and Customers targeting, so that you end up with effective digital advertising
• It is available here: http://www.eurodisplay.com/led-screens-advertising-book.asp

Intern Business Development

Intel Corporation

Public Company; 10,001+ employees; INTC; Semiconductors industry

February 2003 – October 2003 (9 months) Munich Area, Germany

• Followed 15 medium accounts of the EMEA Early Access Program
• Organized participation at the ECTS event (London) as member of the core team
• Responsible for 2/3 of the partner companies featured at the Intel booth
• Attended several trainings (Decision making, Exercising influence, Team building)
• Received job offer after graduation

Intern Event Management

Burton Snowboards

Privately Held; 501-1000 employees; Sporting Goods industry

December 2002 – January 2003 (2 months) Milan Area, Italy

• Worked under direct supervision of event manager at Burton European Open 2003 and 2004
• Responsible for the registration and administrative work
• Dealt with athletes enrolled in the events, press and visitors
• Supported the event manager in daily operations

Intern Marketing

Morellato Spa

Privately Held; 501-1000 employees; Luxury Goods & Jewelry industry

June 2001 – October 2001 (5 months) Milan Area, Italy

• Worked for Sector Watches brand under direct supervision of Marketing Manager
• Designed a proposal for new season's catalog
• Created a survey to verify brand recognition
• Analyzed stock and estimated present value of in-house goods