Elsie Whitelock

. Social Media Community Engagement expert within BtoB and BtoC with over 10 years success assisting clients in leveraging technolgy to solve their business problems.

• Web Design Certificate, Graphic Web Design

  Loyalist College

  • Adobe Creative Suite CS4

• Volunteer Experience

  • Digital Marketing and Webmaster

    Startup Canada

    • Economic Empowerment
    January 2012 – January 2012 (1 month)

    Developed digital online marketing strategy for Startup Canada's social media presence which encompassed the following:
    1. Create a regular stream of content and comment which supports Startup Canada's key messages
    o Build buzz and awareness
    o Promote specific programs and events
    o Create a community
    2. Create platform(s) for ongoing and consistent communication with Startup Canada's target audience
    Also performed website content updating via Wordpress along with image editing and management.

1. Adobe Creatve Suite
2. Web Design
3. Web Development
4. Business Analysis
5. Wordpress
6. Joomla
7. JavaScript
8. jQuery
9. New Business Development
10. Microsoft Office
11. Windows 7
12. Wireless
13. Windows
14. SEO
15. SQL Server
16. Customer Service
17. HTML + CSS
18. Start-ups
19. Newsletters
20. Social Networking
21. Small Business
22. Social Media Marketing
23. Social Media Collaboration
24. Social Media Engagement
25. Google Analytics
26. Google Webmaster Tools
27. Social Media Monitoring

View All (27) Skills View Fewer Skills

• Social Media launch and engagement

  • February 2010 to August 2011
  Team Members: Elsie Whitelock

  Launched and grew Facebook community for Small Business Centre from 0 to 100 in 3 mos. Clients continue to engage and add their own events and experiences.

• Website Redesign and Launch using Wordpress

  • May 2011 to August 2011
  Team Members: Elsie Whitelock

  Complete redesign of the website for local alternative film company; using powerful graphics to promote alll films - upcoming + screened. The company's many sponsors logos are highlited using a scrolling mini lighbox effect. Also includes an online event calendar, e-Newsletter subscribe/unsubscribe functions and the usual about and story pages. ( I used Wordpress as the publishing and content management platform.)

• Facebook biz landing page launch

  • November 2011 to November 2011
  Team Members: Elsie Whitelock

  Redesigned my Facebook landing page using FB app Static HTML Have included a draw for one of 1st 100 Fans to win a custom FB landing page design. Check it out.

• Online Media Communications Strategy

  • January 2012 to January 2012
  Team Members: Elsie Whitelock

  As a volunteer, I developed the Social Media and Web Communications strategy for Startup Canada, a soon to be launched non profit organization whose mission is to help start and grow entrepreneurial businesses here in Canada.

• Facebook Business page new timeline

  • March 2012 to March 2012
  Team Members: Elsie Whitelock

  Created new graphics for new timeline on FB which illustrates my brand and goals and work kexperience. Included new milestones along with additional graphics.

Groups and Associations:

Volunteer participant assisting with website content and curation plus completed online communication stratgy encompassing socialmedia and web @ StartupUp Canada Y2012 - currrent Website design and maintenance for non profit film company @ Quinte Film Alternative Y2009 - Y2010 Previously Advisory Board Member for Enterprise Facilitation project for Quinte economic development area. Y2009-2010 Previously Executive Board Director, East Central Ontario Training Board: providing leadership and governance Y2006 2010

• 
  Business over Breakfast Canada
• 
  C100 Supporting Canadian Entrepreneurs
• 
  CSS Designers & Developers
• 
  Canadian Business Community
• 
  DMR Consulting Alumni
• 
  Designers Talk
• 
  Digital Marketing
• 
  Facebook & Twitter For Business
• 
  Fans of Mashable
• 
  Global Trade Best Practices || GTBP .org || Supply Chain Collaboration || EDI
• 
  Harbinger Alumni
• 
  In-House Designers
• 
  Podio
• 
  Social Media Marketing
• 
  Social Media Marketing and Measurement
• 
  Startup Canada Campaign
• 
  Sterling Commerce Alumni Group
• 
  WordPress
• 
  eMarketing Association Network