Eiko Kawano

Current

• Principal at Eiko Kawano Consulting

Past

• Creative Director at Riptown
• Freelancer at Eiko K Media
• Associate Creative Director, Interaction Architect & Content Strategist at Blast Radius

• Manager, User Experience at TELUS (acquired Columbus Group 2001)

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Education

• British Columbia Institute of Technology

Recommended

6 people have recommended Eiko

Connections

133 connections

Industry

Internet

Websites

• My Portfolio

Eiko Kawano’s Summary

Creative thinker with 11-year background in storytelling and architecting innovative online experiences. Strengths in copywriting, content strategy, interaction architecture, creative direction, marketing strategy and video production. Passionate about bringing ideas to life.

Eiko Kawano’s Experience

• Principal

  Eiko Kawano Consulting

  (Internet industry)

  November 2008 — Present (1 year 2 months)

  Copywriting, information architecture and usability analysis for Tribal DDB. Completed projects include:
  
  - UBC International Recruitment: IA, copywriting and video production for a website, viewbook, and video series promoting UBC to international students
  http://connectionsforlife.ubc.ca/
  
  - Nature's Path: IA and content strategy for Get on the Path, a site designed to teach people about sustainability
  http://www.naturespath.com/getonthepath/
  
  - British Columbia Securities Commission: Usability testing, usability analysis and competitive review for the InvestRight website
  
  - Canadian Tourism Commission: Usability testing for the redesigned Corporate website

• Creative Director

  Riptown

  (Privately Held; 501-1000 employees; Internet industry)

  November 2006 — November 2008 (2 years 1 month)

  Web Content Creative Director for bodoglife.com; managed a team of 10 content and video production specialists and oversaw all content-related activities on the site.
  
  Projects included Bodog Music Battle of the Bands, Bodog Fight, Bif Naked Bride, and Bodog's Poker Training With The Pros.
  
  “In her time at Riptown, Eiko was instrumental in growing the Bodog TV network of websites into an online television destination featuring a wealth of content and community features. Eiko consistently developed strategies to bring users to the sites, and successfully pitched numerous concepts to myself, VPs and Executive Producers. In addition to her work as Creative Director for Interactive TV, Eiko also produced, wrote and directed several productions. Eiko has a knack for big picture ideas, expertise in the online space and an unflinching eye for detail. She is a gifted creative thinker.”
  
  - Letty Cherry, former Director of Marketing, Riptown

• Freelancer

  Eiko K Media

  (Internet industry)

  August 2006 — November 2006 (4 months)

  Freelance consultant specializing in web writing, ad copy writing, interaction architecture and creative direction.

• Associate Creative Director, Interaction Architect & Content Strategist

  Blast Radius

  (Internet industry)

  May 2005 — August 2006 (1 year 4 months)

  - Clients: Electronic Arts, DIRECTV, Jenny Craig, MK Life, Whirlpool
  - Copywriter for Whirlpool and DIRECTV
  - Conceived and wrote storytelling pieces for successful new business pitches, illustrating innovation in user experience
  - Led the interaction architecture of www.sutori.com, a community-based site designed to provide a channel for the voice of the customer
  - Interaction architect for the redesign of www.directv.com involving over 400 pages of IA documentation
  - Designed interaction specifications including task flows, site maps and wireframes for Whirlpool, Electronic Arts and Nintendo
  - Co-presenter at the 2006 Information Architecture Summit
  - Produced a five-minute video for Electronic Arts; exceeded expectations of client stakeholders; developed script breakdown and shot list, oversaw voice talent and directed compilation of assets
  - Creative director for a large, e-commerce-based project for Jenny Craig; led the vision for the successful pitch and project

• Manager, User Experience

  TELUS (acquired Columbus Group 2001)

  (Public Company; 10,001 or more employees; Internet industry)

  June 2000 — May 2005 (5 years )

  - Initiated and led the formation of the TELUS Web User Experience team, a group dedicated to improving the experience of TELUS' web properties
  - Lead content strategist for a multi-year project focussed on improving the user experience of TELUS' web properties
  - Directed the creative strategy and copywriting for TELUS e-marketing campaigns
  - Defined the content strategy and created copy for Vancouver's Winter 2010 Olympic Bid site
  - Authored a business plan describing TELUS' vision for travel and tourism in the future
  - Led the content and copywriting activities for a multi-million dollar redesign of telus.com; oversaw a team of writers

Eiko Kawano’s Education

• British Columbia Institute of Technology

  1994 — 1996

  Recipient of the BC Association of Broadcasters Award for academic excellence

Additional Information

Eiko Kawano’s Websites:

• My Portfolio

Eiko Kawano’s Groups:

•    Columbus Group Alumni
•    Vancouver Digital Marketing

Eiko Kawano’s Honors:

2008 Annual Webby Awards Honoree for Bif Naked Bride (Field Producer)

Silver, 2007 Digital Marketing Awards - Bodog Fight Weekly Contest (Agency - Engine Digital)

Bronze, 2007 Digital Marketing Awards - Bodog Fight Pay Per View (Agency - Engine Digital)

Eiko Kawano’s Contact Settings

Interested In:

• career opportunities
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch