Dev Basu (SEO & SEM Expert) dev@devbasu.com

Past

• Director, Online Marketing (SEO, SEM, Social Media) at Publipage
• Search Marketing Strategist (SEO, SMM, SEM) at OANDA
• Principal Search Marketing Consultant at Dev Basu Search Marketing

• SEO & Social Media Marketing Strategist at Search Engine People
• Business Development Manager at Management & Economics Students' Association (MESA), University of Toronto Scarborough
• OEM Channel Marketer at Microsoft Canada
• Product Consultant at Black Photo Corporation

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4 more...

Education

• University of Toronto at Scarborough

Recommended

17 people have recommended Dev

Connections

500+ connections

Industry

Internet

Websites

• SEO Toronto - Local SEO Blog
• Microsoft Canada OEM Portal
• Dev Basu - Twitter

Dev Basu (SEO & SEM Expert) dev@devbasu.com’s Summary

I am a strategist, innovator and an 'enabler'. My key to success is thinking big, working with the right people, and executing at the right time. In functional workgroups, I act as an enabler and connector, by simplifying and streamlining objectives and processes, thus enabling optimal output from each individual's core competencies.

Between working at companies like Microsoft, Search Engine People, OANDA, and Publipage, I've had a diverse array of experiences working in different parts of the world like India, Canada, and Ireland.

I've used my expertise in Search Engine Marketing (SEO | SEM | Social Media) to help Fortune 1000 businesses and SMB's alike to garner qualified traffic that results in monumental sales, leads, and conversions. Together with a team of online marketing professionals, I help achieve businesses achieve growth through online media, in a way they never knew they could.

Tenacity, Dedication, Quick Thinking, People Skills and Team Work are my forte. If you are looking for an individual that truly thinks outside the box, and pushes the limits of what conventional thought brings to the table, please feel free to touch base with me.

Dev Basu (SEO & SEM Expert) dev@devbasu.com’s Specialties:

* Search Engine Optimization (SEO)
* Social Media Marketing (SMM)
* Social Media Optimization (SMO)
* Website Analytics and Tracking ( Google Analytics, HitWise, ClickTracks, Omniture, Webmetrix, and ComScore)
* Usability Testing
* Competitive Market Research and Analysis
* Viral Marketing through Video and Social Networks
* Online Reputation Management
* Customer/Partner Relationship Management
* Small Business Marketing
* Strategic Project Planning
* Marketing & Communications

Dev Basu (SEO & SEM Expert) dev@devbasu.com’s Experience

• Director, Online Marketing (SEO, SEM, Social Media)

  Publipage

  (Privately Held; Marketing and Advertising industry)

  May 2008 — October 2009 (1 year 6 months)

  My overall responsibility is to lead up, manage and grow the online marketing arm of Canada's foremost interactive and print Yellow Pages agency, Publipage. My clients range from Fortune 500 accounts and national enterprises, to local SMB's and SME's.
  
  Broadly, I'm responsible for:
  
  * Brand Development & Outreach
  * Department Management (P&L)
  * Business Development
  * Client Relations
  * Technical SEO Strategy
  * Hiring and Personnel Management
  * 3rd Party Vendor and Partner Management
  * Short Term and Long Term Growth Strategies

• Search Marketing Strategist (SEO, SMM, SEM)

  OANDA

  (Privately Held; 51-200 employees; Financial Services industry)

  2008 — 2008 (less than a year)

  At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:
  
  * Planning, executing, and measuring all search marketing tactics
  * Providing SEO, SMM, Usability training to key stakeholders.
  * Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
  * Web Analytics and Reporting
  * Gain competitive intelligence to leverage SEO benefits.
  * Creating link building best practices and strategies.
  
  OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions.
  
  Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

• Principal Search Marketing Consultant

  Dev Basu Search Marketing

  (Internet industry)

  May 2006 — May 2008 (2 years 1 month)

  Dev Basu Search Marketing offers Online Marketing solutions to SMB's and Local Businesses in Canada, USA and the UK. We specialize in customized Search Marketing solutions including
  
  *Search Engine Optimization
  *Social Media Marketing
  *Business Blog Setup and Marketing
  *Local Search Engine Optimization
  
  Specialized services include:
  
  *Wordpress SEO
  *Business Social Media
  *Online Reputation Management
  *Web Analytics Tracking and Reporting

• SEO & Social Media Marketing Strategist

  Search Engine People

  (Privately Held; 11-50 employees; Internet industry)

  September 2007 — March 2008 (7 months)

  At Search Engine People, I've worked with Fortune 1000 Clients to identify, plan, strategize, and execute on their Search Marketing objectives. In total, I've managed the SEO and Social Media responsibilities for 18 Fortune 1000 clients including the Discovery Channel, MTV Canada, Canadian Management Centre, and Belairdirect Insurance.
  
  Core Responsibilities:
  
  * Search Engine Optimization
  * Social Media Marketing
  * Viral & Guerrilla Marketing
  * Website & SEO Consultancy
  * Link Building Strategies
  * On-page and Off-Page Optimization
  * SEO Site Audit and Analysis
  * Web Analytics Tracking and Trending
  
  Search Engine People, a North American leader in Search Engine Optimization and Search Marketing, has announced that it has been selected by the Branham Group as one of the Top 25 Canadian IT Up and Comers for 2006. Now in its thirteenth year, the annual Branham300 listing is recognized as the definitive ranking of IT companies in Canada.

• Business Development Manager

  Management & Economics Students' Association (MESA), University of Toronto Scarborough

  (Non-Profit; 11-50 employees; Education Management industry)

  May 2006 — June 2007 (1 year 2 months)

  * Corporate Partner Relations
  * Microsoft, Telus, KPMG, Deloitte, PwC, Ernst & Young, CMA, CGA, ICAO
  * Sponsorship towards organizational expansion acquisiton
  * Corporate governance and philanthropic planning and execution
  * Brand promotion to prospective corporate partners

• OEM Channel Marketer

  Microsoft Canada

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  August 2006 — May 2007 (10 months)

  * Marketing planning and execution for accounts such as Dell, HP, MDG and 4000 System Builder breadth accounts (MS Teaming Excellence Award)
  * Assisted in managing and forecasting 7 figure marketing budget for fiscal year
  * Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
  * Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
  * Managed a Web Vendor team comprising a programmer and site manager
  * Customer and Partner Experience nSAT (satisfaction) management.
  (Received Microsoft Customer Partner Experience Excellence Award)
  * Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
  * License Compliance support and perception

• Product Consultant

  Black Photo Corporation

  (Public Company; 51-200 employees; Consumer Services industry)

  September 2004 — September 2006 (2 years 1 month)

  * Product consultancy
  * Retail brand promotion
  * Sales and Lead Generation
  * POS (Point of Sale) Logistics

Dev Basu (SEO & SEM Expert) dev@devbasu.com’s Education

• University of Toronto at Scarborough

  BBA , Marketing & Strategic Management Specialist, Economics Minor

  * Business Development Manager (MESA) - Corporate Partner Relations, Philanthropic Governance, Sponsorship Acquisition
  * Updated course curriculum regarding SEO for a 4th year 'Marketing in the Information Age' course.

  Activities and Societies:

  Business Development Manager - Management & Economics Students' Association (MESA) ,

Additional Information

Dev Basu (SEO & SEM Expert) dev@devbasu.com’s Websites:

• SEO Toronto - Local SEO Blog
• Microsoft Canada OEM Portal
• Dev Basu - Twitter

Dev Basu (SEO & SEM Expert) dev@devbasu.com’s Interests:

Marketing, Strategic Planning, Sales Management, Business Intelligence Applications, Consultancy, IT Development, Web 2.0 Content Creation, Copywriting, Audiophile, Amateur Guitarist, Victorian Architecture, European History

Dev Basu (SEO & SEM Expert) dev@devbasu.com’s Groups:

MESA, Search Marketing Salon , Microsoft Canada, LinkedSEO, Sphinn, University Of Toronto Scarborough Management Coop, Digg, OANDA, Search Engine People

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Dev Basu (SEO & SEM Expert) dev@devbasu.com’s Honors:

* 2009 Local Search Ranking Factors Contributor
* Microsoft WorldWide System Builder Marketing Web Strategy Award
* Outstanding Contributor and OEM Rockstar - 2006-2007
* Microsoft Canada Company Teaming Excellence Award 2007
* Microsoft Canada Customer Partner Experience (CPE) Excellence Award 2006
* Queen Elizabeth Ontario Scholars Award 2005
* Canada Millennium Scholarship 2005
* South Asian Bengali Community Leadership Award 2004

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