Dev Basu: Toronto SEO Expert

Dev Basu: Toronto SEO Expert

Toronto SEO & Founder at Powered by Search, a Profit Hot 50 & Branham 300 ranked SEO & Inbound Marketing Agency.

Location
Toronto, Canada Area
Industry
Internet

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Dev Basu: Toronto SEO Expert's Overview

Current
Past
  • Director, Online Marketing (SEO, SEM, Social Media) at Publipage
  • Search Marketing Strategist (SEO, SMM, SEM) at OANDA
  • Principal Search Marketing Consultant at Dev Basu Search Marketing
  • SEO & Social Media Marketing Strategist at Search Engine People
  • Business Development Manager at Management & Economics Students' Association (MESA), University of Toronto Scarborough
  • OEM Channel Marketer at Microsoft Canada

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Education
  • University of Toronto at Scarborough
Recommendations

20 people have recommended Dev Basu:

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500+ connections

Websites

Dev Basu: Toronto SEO Expert's Summary

I've been involved in Search Engine Optimization and internet marketing since 2007. Over the years I've worked with Fortune 500 and 1000 brands ranging from Microsoft, RE/MAX, Public Storage, Sheridan College, HMV, MTV, Delta Hotels, and The Discovery Channel, as well as many small and medium businesses.

As CEO of Powered by Search, I work on our strategic vision, business growth and expansion, and growing our partner and client relations. My key to success has always been thinking big, working with the right people, and always delivering on the promises I make.

As a key evangelist for our brand and for SEO and Local Search, Powered by Search's work has been published in the Globe & Mail, Financial Post, ITBusiness, and industry publications including Search Engine Journal, Search Engine Land, Web Marketing Today, WebProNews, SmallBusinessNews, Media Post, and various other sources. We're also active speakers at conferences such as Search Engine Strategies and Search Marketing Expo.

Powered by Search is also 1 of 33 worldwide agencies and consultants to have participated for the 2nd consecutive Local Search Ranking Factors study, which is the definitive resource in the growing area of Local Search Optimization. We're also proud to be amongst 1 of only 2 agencies to have had more than 1 company employee involved in this critical study.

If you're looking to grow your business via internet marketing, share ideas about web promotion, or wanting to establish a strategic alliance or partnership, I look forward to connecting with you.

Specialties

* Search Engine Optimization (SEO)
* Social Media Marketing (SMM)
* Social Media Optimization (SMO)
* Website Analytics and Tracking ( Google Analytics, HitWise, ClickTracks, Omniture, Webmetrix, and ComScore)
* Usability Testing
* Competitive Market Research and Analysis
* Viral Marketing through Video and Social Networks
* Online Reputation Management
* Customer/Partner Relationship Management
* Small Business Marketing
* Strategic Project Planning
* Marketing & Communications

Dev Basu: Toronto SEO Expert's Experience

President & CEO

Powered by Search

Privately Held; 11-50 employees; Marketing and Advertising industry

2009 – Present (4 years) Toronto, Canada Area

Powered by Search is a leading full service Internet Marketing agency headquartered in Toronto, Ontario, Canada. We have been ranked #23 in the 2012 PROFIT HOT 50, which profiles Canada’s Top New Growth Companies.

As seen in the Globe and Mail, CTV News, Financial Post, ITBusiness.ca, SEOmoz Search Engine Ranking Factors, Local Search Ranking Factors, and at SES & SMX respectively.

As CEO, I manage our business development strategy, strategic partnerships, and act as a lead consultant for our client base ranging from the Fortune 500 to small and medium businesses. I also speak at conferences and industry trade shows, and educate students on the topic of internet marketing at Canadian colleges and universities.

Director, Online Marketing (SEO, SEM, Social Media)

Publipage

Privately Held; 11-50 employees; Marketing and Advertising industry

May 2008 – October 2009 (1 year 6 months)

My overall responsibility is to lead up, manage and grow the online marketing arm of Canada's foremost interactive and print Yellow Pages agency, Publipage. My clients range from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I'm responsible for:

* Brand Development & Outreach
* Department Management (P&L)
* Business Development
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Search Marketing Strategist (SEO, SMM, SEM)

OANDA

Privately Held; 51-200 employees; Financial Services industry

2008 – 2008 (less than a year)

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions.

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Principal Search Marketing Consultant

Dev Basu Search Marketing

May 2006 – May 2008 (2 years 1 month)

Dev Basu Search Marketing offers Online Marketing solutions to SMB's and Local Businesses in Canada, USA and the UK. We specialize in customized Search Marketing solutions including

*Search Engine Optimization
*Social Media Marketing
*Business Blog Setup and Marketing
*Local Search Engine Optimization

Specialized services include:

*Wordpress SEO
*Business Social Media
*Online Reputation Management
*Web Analytics Tracking and Reporting

SEO & Social Media Marketing Strategist

Search Engine People

Privately Held; 51-200 employees; Marketing and Advertising industry

September 2007 – March 2008 (7 months)

At Search Engine People, I've worked with Fortune 1000 Clients to identify, plan, strategize, and execute on their Search Marketing objectives. In total, I've managed the SEO and Social Media responsibilities for 18 Fortune 1000 clients including the Discovery Channel, MTV Canada, Canadian Management Centre, and Belairdirect Insurance.

Core Responsibilities:

* Search Engine Optimization
* Social Media Marketing
* Viral & Guerrilla Marketing
* Website & SEO Consultancy
* Link Building Strategies
* On-page and Off-Page Optimization
* SEO Site Audit and Analysis
* Web Analytics Tracking and Trending

Business Development Manager

Management & Economics Students' Association (MESA), University of Toronto Scarborough

May 2006 – June 2007 (1 year 2 months)

* Corporate Partner Relations
* Microsoft, Telus, KPMG, Deloitte, PwC, Ernst & Young, CMA, CGA, ICAO
* Sponsorship towards organizational expansion acquisiton
* Corporate governance and philanthropic planning and execution
* Brand promotion to prospective corporate partners

OEM Channel Marketer

Microsoft Canada

Public Company; 10,001+ employees; MSFT; Computer Software industry

August 2006 – May 2007 (10 months)

* Marketing planning and execution for accounts such as Dell, HP, MDG and 4000 System Builder breadth accounts (MS Teaming Excellence Award)
* Assisted in managing and forecasting 7 figure marketing budget for fiscal year
* Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
* Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
* Managed a Web Vendor team comprising a programmer and site manager
* Customer and Partner Experience nSAT (satisfaction) management.
(Received Microsoft Customer Partner Experience Excellence Award)
* Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
* License Compliance support and perception

Dev Basu: Toronto SEO Expert's Honors and Awards

  • 2011 Search Engine Ranking Factors Contributor

    SEOmoz
    • May 2011

    Powered by Search was selected among a global panel of 132 SEO experts to contribute to the industry's leading study on organic search engine ranking factors.

  • 2008-2012 Local Search Ranking Factors Contributor

    David Mihm Inc.
    • April 2012

    Powered by Search was selected among a global panel of 33 Local SEO experts to participate in the industry's most authoritative study on local search ranking factors.

Dev Basu: Toronto SEO Expert's Publications

  • Online skills becoming the name of the business game

    • Canada.com
    • November 1, 2012
    Authors: Dev Basu: Toronto SEO Expert

    Dev Basu, 24, the president of Powered by Search, is photographed in his Toronto office on October 23, 2012. He started his own company three years ago and now has a staff of ten.

  • Inbound marketing: The customer finds you

    • The Globe and Mail
    • June 29, 2011
    Authors: Dev Basu: Toronto SEO Expert

    Looking for ways to get started on your path to success with this technique? Here are three best practices to employ.

  • The rising stars of Toronto's young entrepreneurs scene

    • The Globe & Mail
    • December 6, 2011
    Authors: Dev Basu: Toronto SEO Expert

    On Oct. 20, 2011, the team from Report on Small Business invited dozens of enterprising owners to attend a networking event. We took photos and videos as a way to introduce our audience to these up-and-comers, all of whom have big ideas and grand ambitions.

  • Q&A: Dev Basu

    • The Financial Post
    • November 25, 2011
    Authors: Dev Basu: Toronto SEO Expert

    Sprouter Expert, Dev Basu, answers questions about Internet Marketing and Search Engine Optimization.

Dev Basu: Toronto SEO Expert's Languages

  • English

    (Native or bilingual proficiency)

  • French

    (Limited working proficiency)

Dev Basu: Toronto SEO Expert's Certifications

  • Google Adword Certified Partner

    • Google Inc.
    • License 09205320623177344235

  • BBB Accredited Business

    • Better Business Bureau

Dev Basu: Toronto SEO Expert's Education

University of Toronto at Scarborough

BBA, Marketing & Strategic Management Specialist, Economics Minor

* Business Development Manager (MESA) - Corporate Partner Relations, Philanthropic Governance, Sponsorship Acquisition
* Updated course curriculum regarding SEO for a 4th year 'Marketing in the Information Age' course.

Activities and Societies: Business Development Manager - Management & Economics Students' Association (MESA) ,

Dev Basu: Toronto SEO Expert's Additional Information

Websites:
Interests:

Marketing, Strategic Planning, Sales Management, Business Intelligence Applications, Consultancy, IT Development, Web 2.0 Content Creation, Copywriting, Audiophile, Amateur Guitarist, Victorian Architecture, European History

Groups and Associations:

Google Engage, SEMPO, GetListed,

Honors and Awards:

* Deloitte Impact Infused Award
* 2009-2012 Local Search Ranking Factors Contributor
* Microsoft WorldWide System Builder Marketing Web Strategy Award
* Outstanding Contributor and OEM Rockstar - 2006-2007
* Microsoft Canada Company Teaming Excellence Award 2007
* Microsoft Canada Customer Partner Experience (CPE) Excellence Award 2006

Contact Dev Basu: for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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