Dave Mossop

Current

Interactive Media Specialist at Expedia CruiseShipCenters

Past

eMarketing Producer at Kinetix Media

Education

British Columbia Institute of Technology
University of British Columbia
British Columbia Institute of Technology

Art Institute of Vancouver

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Recommended

9 people have recommended Dave

Connections

101 connections

Industry

Leisure, Travel & Tourism

Websites

My Website

Dave Mossop’s Summary

I’m a driven individual with a passion for all areas of online marketing -- email marketing, search engine optimization, website analytics, pay per click advertising, website design and development. With any online project, I’m constantly tracking, testing and improving the initiative in order to maximize the results and return on investment, all while developing a functional and visually appealing campaign.

Dave Mossop’s Specialties:

Strong online marketing abilities including HTML, CSS, Flash, search engine optimization, web analytics, pay-per-click advertising and overall website & database management.

Advanced graphic design skill set for an online environment that combines innovative thinking & design with functionality & usability.

Dave Mossop’s Experience

Interactive Media Specialist

Expedia CruiseShipCenters

(Privately Held; 501-1000 employees; Leisure, Travel & Tourism industry)

February 2007 — Present (2 years 11 months)

Working in the interactive division, as the interactive media Specialist, I work with internal and external clients and manage online initiatives including email marketing, online advertising, website optimization, web analytics, content creation and design.
eMarketing Producer

Kinetix Media

(Online Media industry)

2006 — 2007 (1 year )

Working as the Production/Marketing Assistant for Vancouver’s leading eMarketing agency, my primary responsibilities included eMarketing design, development, deployment, and post-deployment reporting. Other areas included account management, brand development, creative design and a broad range of marketing tasks.

Dave Mossop’s Education

British Columbia Institute of Technology

BBA , Business , 2009 — 2011 (expected)

Attending part-time evening classes to finish degree by May 2011.
University of British Columbia

Web Analytics 2008 — 2009

Completed Certificate in Web Intelligence, a series of courses that covered topics including managing a website's analytics program, measuring marketing campaigns, and optimizing the effectiveness of website content, usability and structure.
British Columbia Institute of Technology

Marketing 2004 — 2006

Recipient of the 2006 Peter Legg Family Achievement Award

Winner of the 2006 BCIT Case Study competition for the ProjectOpus.com launch campaign

1st for Marketing Department, 2nd for School of Business for tradeshow design at the 2006 BCIT Open House

Participated in, and won, a case study competition for ProjectOpus.com, an online music community for independent artists. A comprehensive launch campaign was developed including strategic directions, tactical executions, advertising initiatives and eMarketing tactics. The final campaign was then pitched to the client in an hour long presentation.

Activities and Societies:

Association of Interactive Marketers - BCIT
Art Institute of Vancouver

Interactive Marketing 2002 — 2004

Maintained the highest mark in the program and finished with a 3.7/4.0 GPA.

Recipient of The Education Company Grant for the Art Institute of Vancouver