Dave Fleet

Current

Account Director, Social Media at Thornley Fallis Communications
Co-Organizer at PodCamp Toronto

Past

Senior Consultant at Thornley Fallis Communications
Senior Communications Coordinator at Government of Ontario
Coordinator, Organizational Effectiveness at Government of Ontario

Senior Advisor at Government of Ontario
Analyst at Government of Ontario
Online Consultation Assistant at Government of Ontario
Assistant Web Consultant at Lloyds TSB Plc.
Webmaster / Business Planning Assistant at Hitachi Europe Ltd.

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Education

University of Bath

Recommended

8 people have recommended Dave

Connections

483 connections

Industry

Public Relations and Communications

Websites

Dave Fleet’s Summary

Communications professional with experience in strategic social media, communications planning, event management, issues management, writing and editing, communications training and project management.

Dave Fleet’s Specialties:

Strategic planning, writing, editing, issues management, communications training, social media

Dave Fleet’s Experience

Account Director, Social Media

Thornley Fallis Communications

(Privately Held; Public Relations and Communications industry)

June 2009 — Present (7 months)

Leading the Social Media practice at Thornley Fallis Communications
Co-Organizer

PodCamp Toronto

(Internet industry)

October 2007 — Present (2 years 3 months)

- Co-organized the PodCamp Toronto "unconference" along with other volunteers.
- Managed public relations activities for the event, including planning and writing communications products.
- Presented two sessions at the conference itself.
- Over 400 people registered for the event -- up roughly 33% from the previous year.
Senior Consultant

Thornley Fallis Communications

(Privately Held; Public Relations and Communications industry)

July 2008 — June 2009 (1 year )

Member of health, consumer & digital marketing team. Researching, developing and executing creative and effective strategic and tactical communications for a wide variety of clients. Creating and managing budgets and work plans, working closely with clients to manage projects and build strong ongoing relationships.
- Leading development of social media monitoring methodology
- Leading strategic communications and social media projects for diverse clients
- Developing new business opportunities
- Past and present clients include Canadian Tourism Commission, Travelocity, Conair, John Frieda, Hay Group, Herbal Magic, Commissionaires, Pfizer, Ontario Real Estate Association
Senior Communications Coordinator

Government of Ontario

(Government Agency; 10,001 or more employees; Government Administration industry)

December 2007 — July 2008 (8 months)

Advising senior officials on the implementation of new online technologies and coordinating their implementation for Ontario's Ministry of Community Safety and Correctional Services. Coordinating and producing communications materials and products for the public, media and stakeholders. Creating, executing and evaluating communications plans. Managing complex internal and external stakeholders to ensure successful communications activities.
- Championed the use of new media to support announcements. Drove the ministry’s first use of multimedia tactics
- Planned and coordinated the successful high-profile rollouts of complex policy and legislative announcements
Coordinator, Organizational Effectiveness

Government of Ontario

(Government Agency; 10,001 or more employees; Public Relations and Communications industry)

July 2005 — December 2007 (2 years 6 months)

Managing the government’s communications training courses. Managing vendor contracts with a total value of over $750,000. Working both independently and in a team to coordinate communications learning and development initiatives. Researching, planning and executing organization development projects. Building and maintaining relationships with external vendors and ministry stakeholders.

- Managed the successful re-design and re-launch of 30 communications training courses
- Increased year-on-year course attendance by 41% between 2006 and 2007 by improving marketing and course quality
- Saved over $10,000 in design costs by negotiating course redesign fees with external suppliers
- Leveraged strong writing, editing and oral communications skills to improve training courses
Senior Advisor

Government of Ontario

(Government Agency; 10,001 or more employees; Public Relations and Communications industry)

May 2006 — August 2007 (1 year 4 months)

Reviewing, writing and editing communications products and plans for a portfolio of ministries in a high-pressure environment. Prioritizing and coordinating materials for approval by senior officials. Liaising with senior ministry, Cabinet Office and Premier’s Office staff to resolve urgent issues.

- Acted in this position on five occasions; became the ‘go-to’ person to cover this position
- Quickly adapted to diverse ministry portfolios while maintaining efficiency and product quality
- Contributed to the success of numerous complex policy and legislative announcements
Analyst

Government of Ontario

(Government Agency; 10,001 or more employees; Public Relations and Communications industry)

February 2004 — July 2005 (1 year 6 months)

Coordinating communications planning projects including strategic communications rollout, advertising forecasts and calendar of communications opportunities. Analyzing data and preparing reports for Deputy Minister and Assistant Deputy Ministers, and advising on their implications.

On the founding executive committee of Tomorrow's Ontario Public Service, a government-wide organization for young professionals.

- Improved the use of opportunities calendar items by 25% by working with senior staff to improve & re-launch the calendar
- Increased rollout process efficiency: lowered production time by 50% and raised on-time submissions from 62% to 93%
- Co-founded province-wide network of 1,600 young professionals; managed group’s website and internal communications
Online Consultation Assistant

Government of Ontario

(Government Agency; 10,001 or more employees; Government Administration industry)

January 2004 — February 2004 (2 months)

Facilitating high-profile pre-budget consultations. Researching, writing and editing website materials. Working in a team to coordinate the Employee Ideas Campaign. Coordinating website maintenance with ministries and suppliers.

- Successfully coordinated online consultations and nine town hall sessions in a small team under demanding time lines
- Exceeded targets for Employee Ideas Campaign by 10%; campaign received 11,000 ideas in under six weeks
Assistant Web Consultant

Lloyds TSB Plc.

(Public Company; 10,001 or more employees; Financial Services industry)

February 2002 — July 2002 (6 months)

Maintaining and expanding the bank’s intranet site. Researching, writing and editing website content. Working independently to review the department’s work-flow process. Advising internal clients on providing sensitive services and information online.

- Contributed to a 25% increase in intranet site traffic (to 200,000 visits per month) over a six month period
- Successfully recommended and implemented a migration to an online work-flow system
Webmaster / Business Planning Assistant

Hitachi Europe Ltd.

(Public Company; 10,001 or more employees; Electrical/Electronic Manufacturing industry)

July 2000 — August 2001 (1 year 2 months)

Managing the division’s website. Managing and resolving website-related issues. Training senior staff across Europe on website design software. Analyzing Europe-wide sales trends for senior management.

- Successfully coordinated website-based activities of 26 employees in offices across Europe
- Promoted to Webmaster after two months in the Business Planning Assistant position

Dave Fleet’s Education

University of Bath

BSc (Hons) , Business Administration , 1999 — 2003

Activities and Societies:

Member of University of Bath Badminton Squad

Additional Information

Dave Fleet’s Websites:

Dave Fleet’s Interests:

strategic communications, public relations, issues management, social media, communications training, event planning, writing, running

Dave Fleet’s Groups:

Co-organizer PodCamp Toronto 2008,
Member of the Social Media Release Working Group,
Founder of the Social Media Training Wiki (http://socialtraining.wetpaint.com)