Darryl Peddle

Current

• Head of Search Marketing at Star Media Group - Business Ventures Division
• Owner at Rank Study Internet Marketing

Past

• Head of Search Engine Optimization at Yahoo! Inc.
• Head of Search Engine Optimization at CBL Data Recovery

Education

• University of Phoenix
• University of Toronto
• Coastal Carolina University

• Ryerson University

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Recommended

16 people have recommended Darryl

Connections

181 connections

Industry

Internet

Darryl Peddle’s Summary

- 10+ years of Search Engine Optimization Experience
- 7 Years of Pay Per Click Marketing Experience
- Expert in online copywriting strategies and psychological selling.
- Expert in SEO project planning, implementation and management.
- Expert in online competitive intelligence and user search behavior.
- Experienced in analytics implementation, goal setup and conversion tracking.
- Strong mix of high level corporate online marketing and direct marketing.
- Strong understanding of html, php, css, javascript, and related internet technologies.
- Strong background in search engine technology and algorithmic search.
- Strong expertise in Web 2.0 social marketing strategies.

Darryl Peddle’s Specialties:

- Certified Google Adwords Expert & Yahoo Search Marketing Professional
- Certfied Google Analytics Professional
- Advanced market research and competitive analysis skills
- Specialized in all facets of seo friendly web design & site architecture
- Expert in link building and online pr strategies
- Social Networking and Video Marketing Strategist.
- Experience with email marketing & follow up strategies
- Strong skillset in online direct response offer development

Darryl Peddle’s Experience

• Head of Search Marketing

  Star Media Group - Business Ventures Division

  (Internet industry)

  July 2009 — Present (6 months)

  After a great run heading up SEO at Yahoo! for the past 4 years I have decided to take on my next challenge with Star Media Group.
  
  My responsibilities will be to head up all aspects of online marketing for TorStar's business ventures division with a primary focus on insurancehotline.com, a recent TorStar acquisition.

• Owner

  Rank Study Internet Marketing

  (Internet industry)

  October 2005 — Present (4 years 3 months)

  Rank Study is a business that I opened up to help small business owners learn to implement strong search engine optimization strategies into their businesses.
  
  In particular, Rank Study provides really indepth SEO competitive intelligence reports to businesses that want to gain a clear understanding of what is happening in their specific markets. These reports are incredibly dense and very easy to follow and understand.
  
  Educating small businesses about their competition and the searching patterns of their target user base is one of the best ways for companies to build a strong online presence and foundation. Rank Study prides itself on our ability to overdeliver on quality and TEACH small business owners how to succeed in the online marketing enviroment.

• Head of Search Engine Optimization

  Yahoo! Inc.

  (Public Company; YHOO; Internet industry)

  October 2005 — April 2009 (3 years 7 months)

  I am currently the head of search engine optimization at Yahoo! Inc. I am responsible for the planning, implementation, and monitoring of strategic SEO (and SEM) initiatives within Canada, parts of the US and Americas.
  
  I have been an SEO specialist for 10+ years.

• Head of Search Engine Optimization

  CBL Data Recovery

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  June 2000 — October 2005 (5 years 5 months)

  At CBL I worked as the head of search engine optimization, pay per click marketing, and web development.
  
  The network consisted of more than 50 sites and included a wide range of international web projects, online marketing initiatived, and client tracking requirements.
  
  I worked here for close to 5 years before being called by Yahoo! to head up their SEO department in Canada.

Darryl Peddle’s Education

• University of Phoenix

  MBA , Business Management & Marketing , 2008 — 2010 (expected)

• University of Toronto

  BA , Political Science, History, International Relations , 1997 — 2003

• Coastal Carolina University

  Certification , Search Engine Marketing , 2000 — 2000

• Ryerson University

  Diploma , E-Commerce Advanced Designation , 1999 — 2000

Additional Information

Darryl Peddle’s Interests:

psychology and human behavior, all aspects of marketing, entrepreneurship, management and leadership, motivational coaching, productivity and GTD, reading business & non fictional books, attending business building programs, mind mapping, process mapping, systems building, hockey, golf, tennis, skiing, baseball, techno, coaching

Darryl Peddle’s Groups:

American Marketing Association
Strategic Profits BGS
Stompernet Internet Marketing Community
Toastmasters

•    Inbound Marketers - For Marketing Professionals
•    Torontonians Only

Darryl Peddle’s Honors:

numerous web design and online recognition awards
have received internal company awards at Yahoo! as well for performance
lots of sports related trophies, medals, mvp awards etc.. growing up in sports.

Darryl Peddle’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch