Director, Business Development at Yellow Pages Group Canada
Calgary, Canada Area
- Current
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- Director, Business Development at Yellow Pages Group Canada
- Past
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- Director, Online Services at Yellow Pages Group
- Senior Manager - Traffic, Distribution and eProduct Management at Yellow Pages Group
- Entrepreneur (Self-employed)
- Business Development Director at Commerx Corporation
- President at KS2 Solutions Inc.
- Business Solutions Consultant at Bell ActiMedia, Calgary, Alberta
- Senior Business Developer at Cybersurf Corporation
- Contracting at Various Organizations (Self-employed)
- Co-Founder, Vice President & C.O.O. at VISION 2100 Marketing Solutions Inc.
- Recommended
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Darby Sieben’s Summary
Highly motivated professional with over 14-years of experience in developing and nurturing long-term business relationships. An excellent ability to expand on new or existing business units, develop strategic growth plans, and execute strategies with a focus on bottom line results. A unique combination of hands-on executive and sales team management has lead to a proven track record of success. The ability to work in a fast changing environment, while maximizing resources and focusing on bottom-line profitability has been a key to my success.
Darby Sieben’s Specialties:
Summary of Strengths
* Strategic Planning and Execution
* Client Management and Development
* Online Revenue Building Strategies
* Problem Identification and Resolution
* Performance Measurement
* Team Development
* Negotiation Skills
Darby Sieben’s Experience
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Director, Business Development
Yellow Pages Group Canada
(Public Company; YLO.UN; Publishing industry)
September 2009 — Present (4 months)
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Director, Online Services
Yellow Pages Group
(Public Company; YLO.UN; Publishing industry)
November 2007 — September 2009 (1 year 11 months)
Responsible for the strategic planning and execution of Yellow Pages Group online assets with a focus on expanding the overall reach and use. Management of a cross-functional team consisting of usability, local content, labs development, mobile technologies and partnerships.
Some Highlights Include:
Enhanced Directory Plus (Integration with Google Adwords)
YellowPages.ca affiliate program - http://affiliates.yellowpages.ca/
Facebook app - http://apps.facebook.com/yellowpagesca/
YellowPages.ca Gadget's Gallery - http://gadgets.yellowpages.ca/
Relaunched Canada's #1 Residential Search Directory - http://www.Canada411.ca
Mobile (Canada's first integrated Business/People/Reverse Lookup)
Blackberry App - http://installyp.ca/blackberry
iPhone App - http://installyp.ca/iphone
Google Android App
Send blackberry or iphone to 411411 for SMS link
YellowPages.ca Answers Service - http://answers.yellowpages.ca
Relaunched YPG City Sites network - http://www.CanadaPlus.ca
Relaunch of YellowPages.ca / PagesJaunes.ca - October 12, 2009 -
Senior Manager - Traffic, Distribution and eProduct Management
Yellow Pages Group
(Public Company; YLO.UN; Publishing industry)
May 2006 — November 2007 (1 year 7 months)
Responsible for increasing reach, frequency and content acquisition for Yellow Pages Group which includes YellowPages.ca, Canada411.ca, and 7 local city guides. YPG network is one of the top 10 web networks in Canada with over 9M UV's.
Responsible for the product management and development of the emerging products including Pay Per Click, Search Engine Marketing, and Voice strategy.
In 2007 was an integral part in the negotiation of the YPG/Google Reseller Agreement, announced October 9, 2007 - which was the first of its kind in Canada. Read more at: http://www.ypg.com/page.php/en/1/457.html.
Other key negotiated contracts include Microsoft, Yahoo, Yahoo Local, Google.
YPG is Canada's largest telephone directories publisher, publishing annually more than 330 directories. YPG owns and manages Canada's most visited online directories YellowPages.ca™, Canada411.ca, as well as the CanadaPlus.ca, a network of seven local city sites. -
Entrepreneur
Self-employed
(Self-Employed; Myself Only; Internet industry)
2001 — 2007 (6 years )
Launch websites and blogs with a two-fold strategy of a) can I build online traffic using gorilla marketing tactics and b) can I convert that traffic into revenues through affiliate programs, google adsense or selling information based products. Primary traffic drivers including search engine optimization and management while primary revenue drivers include Google Adsense and Commission Junction.
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Business Development Director
Commerx Corporation
(Privately Held; 11-50 employees; Information Technology and Services industry)
January 2006 — March 2006 (3 months)
Commerx is a leading provider of Internet solutions, comprised of a staff of highly trained individuals is committed to providing our clients with consistent expertise, value and superior quality. Commerx prides itself on our scalability.
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President
KS2 Solutions Inc.
(Privately Held; 1-10 employees; Online Media industry)
February 2002 — August 2005 (3 years 7 months)
Represented the sales and marketing arm for Yellow Pages™ Group in Calgary and Southern Alberta representing YellowPages.ca, Canada411.ca and CalgaryPlus.ca. Negotiated contract in late 2001 to take-over existing business relationships from Bell ActiMedia, develop new business and market and protect the brand of Yellow Pages and YellowPages.ca.
Primary Responsibilities Included:
• Increase revenues for Yellow Pages Group through the sale of YellowPages.ca products
• Increase revenue per client and maintain a level of renewal business year over year
• Develop and execute a marketing and sponsorship plan for YellowPages.ca
• Manage and train sales team
Notable Achievements:
• Finalist - 2004 Chamber of Commerce Emerging Enterprise of the Year Award
• Doubled YellowPages.ca revenue per client from 2003 ($1301) to 2005 ($2647)
• Generated close to $1 Million in sales revenues for Yellow Pages Group -
Business Solutions Consultant
Bell ActiMedia, Calgary, Alberta
(Public Company; 1001-5000 employees; Publishing industry)
August 2001 — November 2001 (4 months)
Managed over 400 current and new advertising clients for inclusion into the Bell ActiMedia Yellow Pages and CalgaryPlus.ca City Sites.
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Senior Business Developer
Cybersurf Corporation
(Public Company; 11-50 employees; CY; Information Technology and Services industry)
1999 — 2001 (2 years )
Responsible for the technical development plans, implementation, and revenue building strategies for the 3web, Canada Post and HMV 3web Canada wide Internet portals.
Primary Responsibilities Included:
* Developed, negotiated, and managed content and revenue clients
* Content planning and implementation
* Developed division guidelines and trained new business developers
Notable Achievements:
* Managed over 50 revenue and content clients with such companies as GoTo.com, InfoSpace.com, StockGroup.com, AccuWeather.com and more.
* Accounted for over 90% of content and revenue deals for division
* Generated over $300K in revenues in first 12-months
* Increased divisional revenues by 55% from Q4 2000 to Q1 2001 -
Contracting
Various Organizations (Self-employed)
(Self-Employed; Myself Only; Internet industry)
1995 — July 2000 (5 years )
Scott B. Patten, MD, FRCP(C), PhD - University of Calgary 2000
Associate Professor, Departments of Community Health Sciences and Psychiatry, Technology Consultant and Developer
Cybersurf Corporation, Calgary, Alberta, E-Commerce Advisor 1999
Odyssey International Marketing Inc., Calgary, Alberta, Database Consultant 1996 - 1997
Upton Resource Inc., Calgary, Alberta, Windows NT Network Consultant 1995 -
Co-Founder, Vice President & C.O.O.
VISION 2100 Marketing Solutions Inc.
(Privately Held; 1-10 employees; Information Technology and Services industry)
1996 — 1999 (3 years )
Built VISION 2100 into a leading Internet technology provider servicing small and medium sized business in Calgary and surrounding markets. Developed a java based e-commerce platform and eventually sold this company.
Additional Information
Darby Sieben’s Websites:
Darby Sieben’s Interests:
Technology, Investing, Politics, Badmington
Darby Sieben’s Groups:
Director: Aiways Business Association (2004, 2006)
President: Airways Business Association (2005)(www.airwaysbusiness.org)
Board member for: Business After Hours for Calgary Chamber of Commerce (2004-2005), Calgary Executive Association (2003-2005)
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On Startups - The Community For Entrepreneurs -
SMX - Search Marketing Expo -
Search Engine Strategies Conference & Expo -
Interactive Advertising Bureau of Canada -
Yellow Pages Group / Groupe Pages Jaunes (Canada) -
Social Media Marketing -
nextMEDIA -
Mobile Strategy
Darby Sieben’s Honors:
Named on of Click! Weekly's Top 40
Canadian Online Marketers of 2009, http://bit.ly/xtrsN
As Part of the Yellow Pages Group Canada Team
Yellow Pages AssociationTM Showcases 2008 Industry Excellence Award Winners at Annual Conference & Exhibition
Category: Marketing Innovation, Electronic Products - For marketing strategies that attract new advertisers and promote electronic Yellow Pages advertisers to expand their current programs.
Gold - Mobile.yellowpages.ca (http://mobile.yp.ca)
Silver - Enhanced Directory Plus
Bronze - Facebook Application (http://facebook.yp.ca)
Yellow Pages AssociationTM Showcases 2007
Silver - "Save & Share Facebook Integration"
Bronze - "WIFI Distribution Agreement"
Finalist for 2004 Chamber of Commerce Emerging Enterprise of the Year Award. See the video: http://tinyurl.com/yjyx55y
Seminar speaker in 2003 Small Business Week for Calgary Chamber on "How to Make Money Online"
Darby Sieben’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
