
Founder and CEO Honeypot Marketing - SEM and SEO Specialists
Kitchener, Canada Area

Founder and CEO Honeypot Marketing - SEM and SEO Specialists
Kitchener, Canada Area
I've been in the technology industry for the past 10 years. I hold a degree in Computer Science and Mathematics. Through a few rash decisions I owned my first business at 20 years old, failed miserably and learned incredibly.
I have founded a number of companies over the years which include Honeypot Marketing, Natural Traction and Genuinemedia and Development.
SEO, SEM, Viral Marketing, Conversion Rate Optimization.
(Privately Held; Marketing and Advertising industry)
January 2004 — Present (6 years )
We create internet marketing programs using direct response techniques in the online medium.
Our 10+ years of experience focus on the following areas: search engine marketing, SEO, viral programs, community building, online branding programs, referral programs.
(Marketing and Advertising industry)
2008 — 2009 (1 year )
Helped lay the ground work for a complex Internet Marketing and SEO strategy spanning multiple brands, and targeting numerous geographic locations.
Assisted the client in creating workflow, team structures, team communication and a long term strategy which could continue to grow in a flexible and effective manner.
Conducted numerous conversion rate optimization programs and tests on numerous properties which resulted in a lift from 1.6% click to deposit to 4.4% click to deposit.
(Privately Held; 501-1000 employees; Gambling & Casinos industry)
November 2005 — July 2007 (1 year 9 months)
As Director of Internet Marketing I built the entire Search Engine Presence for BetUS.com. The current search and internet marketing programs drive double digit traffic percentages (and conversions) for BetUS.com
In addition to SEO, SEM campaigns, viral campaigns and community based programs were developed through my strategic planning. The Internet Marketing team is one of the most effective within the company to this day and was not only a pleasure to work with but was also one of the best teams I've worked with.
At this point in time BetUS.com is secured in numerous top ranking positions in a very competitive space including sportsbook, sports betting, nfl betting, ufc betting and many more.
(Privately Held; 501-1000 employees; Gambling & Casinos industry)
April 2005 — December 2005 (9 months)
I worked on their organic, internet marketing, analytics and site optimization strategies during my time there. I solidified and created their search engine marketing presencece in addition to building the Internet Marketing team, many of whom are still in their positions to this day.
I worked extremely closely with design, business and marketing teams. During my tenure there Bodog.com wass securely in place of top ranking ranking positions (top 3) for over 100 highly competitve search terms across all major search engines.
(Public Company; Marketing and Advertising industry)
2002 — 2004 (2 years )
(Computer Software industry)
June 1995 — December 2004 (9 years 7 months)
This was my business for many years mainly the area of custom software development and engineering. I contracted with many corporations large and small, some of my clients included Raytheon, Finnish Telecom, and Urbana Technologies.
In 2004 I decided to roll the services available from Genuinemedia into the services offered by Honeypot Marketing.
BSc , Computer Science , 1996 — 2000
social networking, new marketing, viral marketing, search engine optimization, search engine marketing