Chris Herbert, B2B Specialist

Current

• Co-Founder at Silicon Halton
• Principal and Founder at MI6

Past

• Leader and Visionary at ProductCamp Toronto
• Consultant at Chris Herbert, Inc!
• Director of Marketing at UNIS LUMIN

• Team Captain and Finalist at Cisco I-Prize Competition
• Marketing and Inside Sales Manager at UNIS LUMIN
• Business Solutions Manager at UNIS LUMIN
• VP, Marketing & eCommerce at American Computer Experience
• Vice President, Marketing at Squash Ontario
• Director of Marketing, Technology at Vision Corporation (Division of TLC Laser Eye Centers)
• Sales Rep, New Business Development at Agensky and Company
• Marketing Specialist, Consumer Products at Nortel Networks
• Special Events Professional & Coach at Sports Clubs of Canada

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9 more...

Education

• Pragmatic Marketing
• Business Marketing Institute
• Education and Information Services, Inc.

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Recommended

24 people have recommended Chris

Connections

291 connections

Industry

Marketing and Advertising

Websites

• Google Profile
• My Company

Chris Herbert, B2B Specialist’s Summary

What I do:
- Branding and positioning so you can stand out in your industry
- Marketing communications so you can be positioned as meaningful to your customers
- Business development so you can improve bottom line results
- Cost effective programs that are measured so you can get meaningful value for your marketing and sales investment
- Use of social media and new web tools so you can upgrade your brand and benefit (not be scared) from the power of social media and networking
- Equip your sales organization with tools so they can effectively communicate the value of your offerings
- Communicate with customers in ways they prefer so you can become more meaningful and relevant to them

Chris Herbert, B2B Specialist’s Specialties:

Branding and positioning, business development (channel, partners and lead development), marketing communications, event management, blogging and social media, mentoring and coaching, copy writing (web and print), web site production, product development and management, presentations

Chris Herbert, B2B Specialist’s Experience

• Co-Founder

  Silicon Halton

  (Information Technology and Services industry)

  October 2009 — Present (3 months)

  Silicon Halton is a group dedicated to connecting people and companies in hi-tech together through networking experiences. The short term goal is to build a strong and engaged network of Hi-tech companies in the Oakville and Burlington and surrounding areas.

• Principal and Founder

  MI6

  (Privately Held; Marketing and Advertising industry)

  May 2009 — Present (8 months)

  B2B Marketing Agency focused on helping technology companies achieve success.

• Leader and Visionary

  ProductCamp Toronto

  (Marketing and Advertising industry)

  July 2008 — November 2009 (1 year 5 months)

  Brought ProductCamp to Toronto with an amazing team! Second event is now being planned.
  
  The first ProductCamp Toronto took place on Nov 2nd at Ted Rogers School of Management at Ryerson University. This event attracted about 100 participants. Sponsors included: Ryma Technology Solutions, IDC, Freshbooks, Ted Rogers School of Management, University, Genuit, Pragmatic Marketing, SevenL Networks, Red Canary, Riverdale Partners, Toronto Product Management Association.

• Consultant

  Chris Herbert, Inc!

  (Marketing and Advertising industry)

  February 2009 — May 2009 (4 months)

• Director of Marketing

  UNIS LUMIN

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  January 2007 — November 2008 (1 year 11 months)

  - Key member of leadership team that doubled revenue over two year period
  - Implemented an innovative B2B marketing framework that achieved a 25:1 return on investment and generated $3M plus in bookings and $4M in pipeline in less then two years from implementation
  - Applied unique "4 R's" of marketing to generate revenue and build company brand based on reputation and references
  - Led joint promotional ventures with Cisco and Microsoft
  - Integrated social media/web 2.0 into traditional marketing tactics
  - Implemented various integrated marketing promotions packages consisting of radio advertising, telemarketing, social media and special events.

• Team Captain and Finalist

  Cisco I-Prize Competition

  (Public Company; CSCO; Computer Networking industry)

  September 2007 — August 2008 (1 year )

  Led a virtual team and reached the finals of this global innovation contest. Developed business and product line concept for Consumer Market. Over 1100 ideas were submitted during this contest. Our idea made it through each due diligence phase and was picked as one of the 12 finalists by Cisco's Emerging Technologies Group.

• Marketing and Inside Sales Manager

  UNIS LUMIN

  (Privately Held; Information Technology and Services industry)

  May 2003 — January 2007 (3 years 9 months)

  - Started and led inside sales team that generated $2.7M in net new revenue over 18 month period.
  - Developed marcom package and initiated first ever special events and demand generation campaigns for the company
  - Created formal reference program and process resulting in high profile case studies being published and promoted on Cisco.com.

• Business Solutions Manager

  UNIS LUMIN

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  October 2001 — May 2003 (1 year 8 months)

  Responsible for new business development from net new accounts. Booked over $871K in revenue.

• VP, Marketing & eCommerce

  American Computer Experience

  (Information Technology and Services industry)

  April 2000 — May 2001 (1 year 2 months)

  - Increased online registrations from 15% to 40% of gross sales through re-design of eCommerce site
  - Led development team in the enhancement of extranet to allow real time access to critical camp information. Reduced cost and complexity by moving paper documentation and information online.
  - Led development team in the architecture, design and implementation of ACE virtual camp, an elearning and collaborative system for camp participants
  - Participated in Agency of Record selection process with CMO and Director of Marketing, Camps
  - Established workflow process for the ongoing content management of web site portfolio
  - Conducted market and competitive research

• Vice President, Marketing

  Squash Ontario

  (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

  September 1996 — September 2000 (4 years 1 month)

  - Introduced the concept of one to one marketing to association in order to strengthen relationship with key stakeholders
  - Re-branded the association to make it more current and appealing to consumer channel and strengthen relationship with clubs
  - Launched individual membership program as a new source of income in order to increase revenue and reduce reliance on Government funding
  - Member of Board of Directors

• Director of Marketing, Technology

  Vision Corporation (Division of TLC Laser Eye Centers)

  (Information Technology and Services industry)

  September 1999 — April 2000 (8 months)

  - Contributed to the development of business model, marketing plan and budget
  - Participated in fundraising and pre-IPO related activities
  - Led team of web/graphic designers, developers and marketing managers
  - Co-led cross functional teams for client and product development projects
  - Launched with VP of Technologies a vertical market portal prototype targetted to eye care professionals and consumers.
  - Maintained and managed web site portfolio including an extranet that serviced 15,000 eye care professionals and a national retail chain of eye care practices
  - Created new corporate identity and branding strategy for eyeVantage.com
  - Led marketing team in the architecture, design and implementation of an interactive web site for parent company TLC Laser Eye Centers.

• Sales Rep, New Business Development

  Agensky and Company

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  July 1998 — September 1999 (1 year 3 months)

  -Generated $300,000 in net new accounts sales in finance, Internet and corporate training markets
  -Primary account lead for design and marketing communications projects including: Corporate Identity and Branding; Web site design; Direct Marketing; Advertising campaigns and Collateral.

• Marketing Specialist, Consumer Products

  Nortel Networks

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  March 1997 — May 1998 (1 year 3 months)

  -Increased employee sales by 62% through innovative marketing program
  - Provided Sales Force and Account Teams with marcom support
  - Product demonstrations to: analysts, partners, media, customers and consumers
  - Marketing collateral for the North American market in English, Spanish, Chinese and French languages
  - Trade and special event coordination
  - Received the Manpower Tiffany award for outstanding contribution and received a perfect evaluation score from management.

• Special Events Professional & Coach

  Sports Clubs of Canada

  (Public Company; 201-500 employees; Sports industry)

  January 1992 — March 1997 (5 years 3 months)

  -Achieved customer retention rate of 68% as compared to industry average of 50% by providing outstanding customer service and one to one marketing practices
  - Developed customer retention program platform for 2,000 customers
  - Introduced innovative method of segmenting customer base resulting in a better recreational experience for customer while optimizing facility use
  - Managed and motivated staff of seven event planners, coaches and assistant coaches
  - Developed and implemented a company wide (7 clubs)integrated marketing strategy for company to differentiate events, services and create competitive advantage
  - Developed and implemented a company wide multi-event platform and negotiated highest sponsorship deal in the history of the company with Molson Breweries

Chris Herbert, B2B Specialist’s Education

• Pragmatic Marketing

  Pragmatic Marketing Certification(97.5%avg) , Product Management , 2008 — 2008

  Strategic product marketing and market-driven management, focuses on analyzing product marketing activities in detail, how to be effective at the strategic elements and how to manage multiple tactical activities.
  
  Uses a blueprint for product marketing activities. Drills down into the often-difficult process of articulating product requirements, and how to create a successful product plan.

• Business Marketing Institute

  Marketing Skills Certification (96% score) , Business to Business Marketing , 2006 — 2006

  Activities and Societies:

  Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers. Part of the Business Marketing Association's (BMA) B2B Marketing skills development program.

• Education and Information Services, Inc.

  Business Admin , Marketing and Business Management , 1992 — 2001

  University Degree Equivalency (U.S. Based University)
  
  Professional Development:
  - Sandler Sales methodology
  -Business Administration courses-Ryerson (A+ average)
  - Business and Marketing Management-Conestoga College
  -3M National Coaching Certification Program-Level 1, 2 and 3
  -Professional Squash Association-Masters 1 Coach Certification
  -Student of business and avid reader of Tom Peters; Jim Collins (Good to Great);Geoffrey A. Moore (Crossing Chasm, Inside Tornado);David Allen(Getting Things Done); John Hagel (Net Gain, Net Worth); Malcolm Gladwell(Tipping Point) and Set Godin (Purple Cow, Permission Base Marketing) and Levine,Locke,Searles and Weinberger (Cluetrain Manifesto).

Additional Information

Chris Herbert, B2B Specialist’s Websites:

• Google Profile
• My Company

Chris Herbert, B2B Specialist’s Interests:

Everything to do with Web 2.0, Social Media and the Better way to Communicate, Collaborate and Market Services and Solutions,Squash (the game), New technology, ongoing education in marketing and business in general, reading, playing trouble with my daughter, being the best person (professionally and personally) I can be

Chris Herbert, B2B Specialist’s Groups:

Business Marketing Association, Sales and Marketing Executives International

•    CISCO
•    Web 2.0
•    Killer Innovations
•    Lead Generation and Nurturing
•    Social Media Marketing
•    Sports Industry Network™
•    SME Interest Group
•    Sales/Marketing VP's & Directors - Software & Technology
•    SMB Professionals Group
•    Pragmatic Marketing Certified
•    Tweeters
•    High-Tech / IT Professionals GTA
•    ProductCamp Toronto
•    CompTIA - softwareCEO.com
•    Sales 2.0
•    B2B Marketing
•    ProductCamp Boston
•    Innovation Management Institute
•    Market Research Bulletin
•    Boardroom Insiders: Discussions About CXO Engagement Strategy
•    New Product Development, Innovation and Growth
•    Product Camp RTP
•    infoBOOM! Must-know people, ideas and opinions for mid-sized business
•    CleanTech North
•    ProductCamp NYC
•    Canadian Small Medium Business Networking Group
•    ProductCampAtlanta
•    High-Tech / IT Executives GTA
•    Technology Marketing Professionals
•    Consulting Bulletin
•    Yakidoo - Data Capture, Content and Virtualization Specialists
•    The Social CMO
•    ProductCamp
•    Silicon Halton

Chris Herbert, B2B Specialist’s Honors:

- Finalist in Cisco's Global Innovation I-Prize Contest

-Tiffany Award(Manpower) for outstanding contribution at Nortel

-Winner of Martini Challenge Provincial Championships (Squash)

-Formerly ranked 56th in the world in competitive Squash

-Winner of Pro of the Year twice-Sports Clubs of Canada
Coaching-Coached nationally ranked athletes.

- Level 3 Coach (3M National Coaching Program)

-Created, organized and ran three 24 Hours in August Relays and Concert Series to raise money for Big Brothers and Big Sisters. Has raised over $75,000

Chris Herbert, B2B Specialist’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch