CEO & Co-Founder WiderFunnel Marketing Optimization
Vancouver, Canada Area
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- Co-Founder & CEO at WiderFunnel Marketing Optimization
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Chris Goward’s Summary
Chris Goward is one of the leading experts in website Conversion Rate Optimization and the developer of the WiderFunnel LIFT Model and Kaizen Method. His methods deliver proven conversion rate improvement of between 10% and 280% for lead generation and Ecommerce clients.
Since building his first client’s website in 1994, Chris has been optimizing online and offline marketing for companies such as eBay, Epson, SAP, Getty Images, BabyAge.com, Rudder.com, Outrigger Hotels, and Google, among others. He also launched the Rockit Roller™ personal-powered scooter with investor backing in 2004.
Chris is a highly-rated speaker on Conversion Optimization topics. He has been recognized with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”. Chris is a speaker at:
PubCon, SMX Search Analytics, Internet Marketing Conference
Chris Goward’s Specialties:
Marketing optimization, conversion optimization, entrepreneurship.
Chris Goward’s Experience
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Co-Founder & CEO
WiderFunnel Marketing Optimization
(Internet industry)
June 2007 — Present (2 years 7 months)
WiderFunnel is the original Conversion Rate Optimization Company. We maximize clients' conversion rates through A/B/n testing, Multivariate testing and Web Analytics with all-inclusive services.
We provide testing strategy, hypothesis creation, wireframing, graphic design, html and coding, and results analysis within our proven Kaizen Method(TM).
Recent results:
- Colonial Candle has 20% higher retail ecommerce sales
- SAP Business Objects has 32% more Landing Page leads
- Extra Space Storage gets 10% more bookings
- Rudder.com has 40% higher signup rate
- Tourism BC gets 12% more eNewsletter signups
- Merchant Warehouse gets 15% more phone calls and web leads
(See details at http://www.widerfunnel.com/proof/case-studies)
Our clients have *all* seen conversion rate increase of up to 277%. For more information, visit widerfunnel.com and widerfunnel.com/blog
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