Nicole Mckinney

Current

President/CEO at bcad Group

Past

Divisional Manager at Polo Ralph Lauren Boyswear Canada

Education

Fashion Institute of Technology
State University of New York College at Purchase

Recommended

11 people have recommended Nicole

Connections

269 connections

Industry

Marketing and Advertising

Nicole Mckinney’s Summary

Building Cultures and Defining Brands

This marketing and communications group specializes in unique solutions dedicated to building and creating brands. We believe business strategy is marketing strategy. Our job as a marketing group is to connect. We want to work with our partners to build marketing and branding practices around ideas that drive business opportunitites. By working with our business partners sharing risk and reward, we strive to bring cultural insights, communication processes and products together with an entrepreneurial vision while manufacturing expertise, distribution might and R&D skills to develop a business idea. Ultimately we are building upon ideas and creating the channels, the strategy and the pathways to fortify relationships with each and every person in a way that is meaningful and mindful of how they live their lives.

Nicole Mckinney’s Specialties:

Every woman is a unique being with her own thoughts, dreams and priorities. Every woman is powerful, independent and vulnerable. Most importantly, every woman has her own voice. If you want them to listen to you, you had better start listening to them. A fully integrated digital creative agency, Share (A division of BCAD Group) specializes in interactive business solutions, creative development and design for both traditional, online and in-store and technology strategy and build.

Nicole Mckinney’s Experience

President/CEO

bcad Group

(Marketing and Advertising industry)

January 2000 — Present (10 years )

My role at bcad Group is to work with our partners to build marketing and branding practices around ideas that drive business opportunities. Ultimately I want to help you create the channels, the strategy and the pathways to fortify relationships with each and every potential customer in a way that is meaningful to them and how they live their lives.
Divisional Manager

Polo Ralph Lauren Boyswear Canada

(Luxury Goods & Jewelry industry)

1994 — 1997 (3 years )

Managed the re-introduction and business development of Polo Boys Ralph Lauren, Canada. Polo Ralph Lauren Boys was a division of Oxford Industries.

Nicole Mckinney’s Education

Fashion Institute of Technology

Associate Degree , Fashion Buying and Merchandising
State University of New York College at Purchase

BA , Art History

Additional Information

Nicole Mckinney’s Interests:

food and wine, reading, arts and culture, digital strategies, branding and social media, friends and family, tennis, the gym, fashion

Nicole Mckinney’s Groups:

Achievements – Community Involvement

1995 - Present

Board of Director - Safehaven http://www.safehavenproj.org/
Fashion Group International
FGI Projects Include;
Executive Board Nominating Committee 2005 -06, 07
Board of Directors 2001-Present
Int’l Conference Toronto Lifestyle Panel Chair 2004
2003 Merit Award - Winner For Best Programming Globally
Executive Board Member 2001 – 2004
Advisor for Programming 2004
Programming Co Chair 2003
Event Sponsorship Chair 2001
Toronto General Hospital Committee Chair, 2000
Genesis Research Foundation Vice Chair Annual Breakfast, 1998
Running To Daylight Foundation Executive Board Member, 1998

Executive Suite
Women 2.0
On Startups - The Community For Entrepreneurs
CPG Branding and Marketing Forum
The RFP Database
OpenNetworker.com
Toronto
Marketing Executives Group
Toronto Entrepreneur Alliance
eMarketing Association Network
Success Networking
ThoseinMedia
Women Partner
Canadian Marketing Association
Ladies Who Launch
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Digital Marketing
Branded Content Strategy
Toronto Digital Marketing Professionals
CEO Women's Club
Brand & Communications Management
Communication Arts
Social Media Today
Media Professionals Worldwide
Fashion & Lifestyle Industry Professionals Worldwide
Social Media Marketing Group
The Women's Conference
The Marketing Arena
BtoB Marketing
Woman 2 Woman Business
eBusiness Women
twitter innovators Innovation & Creativity Network of Tweeters
Marketing to Women Network
Toronto Marketing Community
International Luxury Network
THOMAS PROFESSIONALS: Toronto ▪ Hamilton ▪ Oakville ▪ Mississauga And Surrounding Professionals
Cosmetics, Beauty, and Fashion Job Opportunities
Marketers on twitter
HigherBracket.ca - Where your next $100K+ job is...
Twitter Power for Business
Consultancy Projects
The Ad Club of Toronto
inSocialMedia Professional Community
Women Business Owners Network - www.WBOnetwork.com
ForbesWoman
Thought Leadership Salon
The Transumer
Fashion Group International, Toronto
Leading Better