Mircea Baldean

Current

Senior Manager, Web Strategies at RBC Global Asset Management

Past

Senior Manager, Web Strategies at RBC Asset Management
Manager, Web Management and Development at CIBC Asset Management / Renaissance Investments
Program Manager, Digital Marketing at CIBC Asset Management / Renaissance Investments

Knowledge Manager at CIBC, Card Products
Freelancer at Self Employed (Self-employed)

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2 more...

Education

CMA - Canadian Marketing Association
Ryerson University
Universitatea 'Lucian Blaga' din Sibiu

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Recommended

7 people have recommended Mircea

Connections

209 connections

Industry

Investment Management

Mircea Baldean’s Summary

Over thirteen years of senior experience in virtually every aspect of web marketing, from high-level strategy and information architecture, to development and analytics.

Navigated through all three major stages of the web evolution: from brochure-ware and e-commerce to social networks.

Specialties

Business

* Senior in all facets of web strategy, development and online marketing
* Investment management and financial services
* Ability to drive for results and achieve results
* Consistently strong relationships with stakeholders and customers
* Results-oriented, independent, strategic thinking, problem-solving
* People manager, team player, conflict resolution

Technology

* A second-nature understanding of production timelines and processes
* Strategic planning, requirements management and project management
* Web operations management (on site and off site)
* Usability and human computer interaction

Community

* Emerging technologies and social trends
* Search engine marketing (SEM), search engine optimization (SEO) and web analytics

Mircea Baldean’s Specialties:

adoption curve, blogging, brand management, customer-led innovation, digital marketing, digital media, distributed computing, enterprise 2.0, growth, IT, knowledge strategy, LinkedIn, new media, podcasting, podcasts, productivity, self-improvement, service-oriented architecture, social bookmarking, social networks, tagging, technology, transformation, Twitter, web 2.0, web development, web services, web strategy

Mircea Baldean’s Experience

Senior Manager, Web Strategies

RBC Global Asset Management

(Investment Management industry)

December 2009 — Present (1 month)

RBC Global Asset Management is a leading Canadian-based global investment manager, comprised of the following businesses: RBC Asset Management, Phillips, Hager & North Investment Management, RBC Global Asset Management (U.S.) and RBC Funds (Lux).

Build and execute the overall web strategy for the RBC GAM group of companies.
Senior Manager, Web Strategies

RBC Asset Management

(Investment Banking industry)

August 2008 — December 2009 (1 year 5 months)

RBC Asset Management Inc. is an indirect, wholly owned subsidiary of Royal Bank of Canada. RBC Asset Management Inc. provides a broad range of investment services to investors through mutual funds, pooled funds and separately managed portfolios.

I manage the public and internal RBC Asset Management web properties.
Manager, Web Management and Development

CIBC Asset Management / Renaissance Investments

(Investment Banking industry)

May 2008 — August 2008 (4 months)

CIBC Asset Management has a wide range of industry-leading solutions to help clients build their investment portfolios through managed solutions and mutual fund products. Renaissance Investments makes it easier to invest well offering a full range of quality portfolio solutions, mutual funds and access to some of the world’s very best investment managers.

Led all web-based marketing and communications strategies, tactical execution of web-based marketing programs and initiatives at CIBC Asset Management

Managed the web development team;

Introduced the Renaissance Advisor Live! Podcast as an online marketing tool - the first such program offered by the CIBC Group of Companies;

http://www.renaissanceinvestments.ca
Program Manager, Digital Marketing

CIBC Asset Management / Renaissance Investments

(Public Company; 10,001 or more employees; CM; Banking industry)

December 2005 — April 2008 (2 years 5 months)

Provided ongoing management and support for the delivery of asset management brokerage products and services, including re-design of sites and micro-sites within approved timelines and budget, improved in-house web applications, marketing email campaigns;

Led the Renaissance Investments web re-branding project;

http://www.renaissanceinvestments.ca
Knowledge Manager

CIBC, Card Products

(Public Company; 10,001 or more employees; CM; Banking industry)

March 2002 — December 2005 (3 years 10 months)

Card Products Division is the number one credit card issuer in Canada, providing the highest quality and best value through CIBC’s family of VISA credit cards.

Controlled and managed workflow to and from the Senior Knowledge Analysts and Knowledge Analysts through all steps of the process.
Freelancer
Self Employed (Self-employed)

(Self-Employed; Marketing and Advertising industry)

January 1997 — December 2001 (5 years )

Various gigs as webmaster, web designer or web developer for Click&Go!, Infosfera, Novo Solutions, Sobis Software and Verena Internet Services.

Mircea Baldean’s Education

CMA - Canadian Marketing Association

E-Marketing 2006 — 2007
Ryerson University

Web Application Developer 2002 — 2005
Universitatea 'Lucian Blaga' din Sibiu

Bachelors Degree , Computer Science , 1995 — 2000

Additional Information

Mircea Baldean’s Interests:

adoption curve, blogging, brand management, customer-led innovation, digital marketing, digital media, distributed computing, enterprise 2.0, growth, IT, knowledge strategy, LinkedIn,new media, podcasting, podcasts, productivity, self-improvement, service-oriented architecture, social bookmarking, social networks, tagging, technology, transformation, Twitter, web 2.0, web development, web services