Mircea Baldean
Senior Manager, Web Strategies at RBC Global Asset Management | webstrategist.ca
- Location
- Toronto, Canada Area
- Industry
- Investment Management
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Mircea Baldean's Overview
- Current
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- Senior Manager, Web Strategies at RBC Global Asset Management
- Past
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- Co-organizer at PodCamp Toronto
- Senior Manager, Web Strategies at RBC Asset Management
- Manager, Web Management and Development at CIBC Asset Management / Renaissance Investments
- Program Manager, Digital Marketing at CIBC Asset Management / Renaissance Investments
- Knowledge Manager at CIBC, Card Products
- Web Consultant at Baldean Media Services
- Education
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- University of Wales, Cardiff
- CMA - Canadian Marketing Association
- Ryerson University
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Universitatea „Lucian Blaga” din Sibiu
- Recommendations
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12 people have recommended Mircea
- Connections
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446 connections
- Websites
Mircea Baldean's Summary
Webthinking for over fifteen years, I have senior experience in virtually every web related aspect, balancing the three spheres of web strategy - business, technology and community.
A flexible, curious and hard working person, I am a Senior Manager, Web Strategies at RBC Global Asset Management (RBC GAM), an asset manager with global scope and industry-leading management capabilities, being ultimately responsible for overseeing the overall web strategy, user experience and execution of digital marketing initiatives.
Prior to my current role, I have spent 6 years at CIBC, focusing on development and implementation of knowledge management solutions for the card products business and helping design the digital marketing strategy for the bank's asset management arm.
I am currently pursuing my MBA at the Robert Kennedy College in Zurich, a collaborative centre of the University of Wales, focusing on strategic and international business management.
I hold a BSc in Engineering and Computer Science from the University Lucian Blaga, Romania and a Professional Certificate in E-Marketing from the Canadian Marketing Association.
In addition, I am a former member of the PodCamp Toronto organizing committee, Canada’s largest gathering of members of the new media community.
Specialties
adoption curve, blogging, brand management, customer-led innovation, digital marketing, digital media, distributed computing, enterprise 2.0, growth, IT, knowledge strategy, LinkedIn, new media, podcasting, podcasts, productivity, self-improvement, service-oriented architecture, social bookmarking, social networks, tagging, technology, transformation, Twitter, web 2.0, web development, web services, web strategy
Mircea Baldean's Experience
Senior Manager, Web Strategies
RBC Global Asset Management
Public Company; 501-1000 employees; RY; Investment Management industry
September 2009 – Present (2 years 6 months)
RBC Global Asset Management is a leading North American-based global investment manager, with offices in Canada, the United States, Europe and Asia, and more than CAD$200 billion in assets under management.
Build and execute the overall web strategy for the RBC GAM group of companies.
Co-organizer
PodCamp Toronto
Nonprofit; 11-50 employees; Online Media industry
September 2009 – December 2011 (2 years 4 months)
PodCamp Toronto is Canada's largest gathering of members of the new media community. We've been having PodCamps in Toronto since 2007. In 2010, 900 people from Toronto's new media community attended during our two-day unconference. PodCamp welcomes a diverse group of participants who are amateur and professional content creators and communicators. This includes folks from all kinds of different areas of new media - writers, producers, photographers, designers, podcasters, developers and bloggers.
http://podcamptoronto.com
Senior Manager, Web Strategies
RBC Asset Management
August 2008 – August 2009 (1 year 1 month)
RBC Asset Management is one of Canada’s largest and most trusted money managers offering a complete range of investment services and solutions to investor clients including mutual funds, pooled funds and separately managed portfolios.
Ultimately responsible for overseeing all digital marketing initiatives.
Manager, Web Management and Development
CIBC Asset Management / Renaissance Investments
May 2008 – August 2008 (4 months)
CIBC Asset Management offers a wide range of solutions to help clients build their investment portfolios through managed solutions and mutual fund products.
Led all web-based marketing and communications strategies, tactical execution of web-based marketing programs and initiatives at CIBC Asset Management
Managed the web marketing team;
Program Manager, Digital Marketing
CIBC Asset Management / Renaissance Investments
Public Company; 10,001+ employees; CM; Banking industry
December 2005 – April 2008 (2 years 5 months)
Provided ongoing management and support for the delivery of asset management brokerage products and services, including re-design of sites and micro-sites within approved timelines and budget, improved in-house web applications, marketing email campaigns;
Led the Renaissance Investments web re-branding project;
Knowledge Manager
CIBC, Card Products
Public Company; 10,001+ employees; CM; Banking industry
March 2002 – December 2005 (3 years 10 months)
Card Products Division is the number one credit card issuer in Canada, providing the highest quality and best value through CIBC’s family of VISA credit cards.
Controlled and managed workflow to and from the Senior Knowledge Analysts and Knowledge Analysts through all steps of the process.
Mircea Baldean's Projects
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Speaker / Presenter
Team Members: Mircea BaldeanI can speak on a number of digital marketing and web strategy aspects. I have presented at high level industry conferences and to informal groups.
Technology Solutions for Asset Management Asia, Singapore 2011
Topic: The Changing Nature of Advice. Social media for business advantage.
Digital Marketing for Financial Services Summit, Toronto 2011
Topic: Integrating Cost-effective Digital Strategies to Your Total Marketing Mix. Panel presentation on how to integrate cost-effective digital strategies as a permanent part of the marketing mix.
PodCamp Toronto 2010, Toronto
Topic: Showcasing Intellectual Capital. Business meets social media: a case study on how to use the right digital communication vehicles and how to make them a dependable resource.
Mircea Baldean's Education
University of Wales, Cardiff
MBA, Candidate
2010 – 2012 (expected)
CMA - Canadian Marketing Association
E-Marketing
2006 – 2007
Ryerson University
Web Application Developer
2002 – 2005
Universitatea „Lucian Blaga” din Sibiu
BSc, Engineering, Computer Science
1995 – 2000
Mircea Baldean's Additional Information
- Websites:
- Interests:
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adoption curve, asset management, blogging, brand management, customer-led innovation, digital marketing, digital media, distributed computing, enterprise 2.0, growth, IT, investment management, investment solutions, knowledge strategy, LinkedIn, productivity, self-improvement, service-oriented architecture, social networks, tagging, technology, transformation, web 2.0, web development, web services
- Groups and Associations:
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CMA Digital Marketing Conference
- Honors and Awards:
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Google Advertising Professional
Macromedia Certified Professional
Contact Mircea for:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
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