Mircea Baldean

Senior Manager, Web Strategies at RBC Global Asset Management | webstrategist.ca

Location: Toronto, Canada Area
Industry: Investment Management

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Mircea Baldean's Overview

Current

Senior Manager, Web Strategies at RBC Global Asset Management

Past

Co-organizer at PodCamp Toronto
Senior Manager, Web Strategies at RBC Asset Management
Manager, Web Management and Development at CIBC Asset Management / Renaissance Investments

Program Manager, Digital Marketing at CIBC Asset Management / Renaissance Investments
Knowledge Manager at CIBC, Card Products
Web Consultant at Baldean Media Services

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Education

University of Wales, Cardiff
CMA - Canadian Marketing Association
Ryerson University

Universitatea „Lucian Blaga” din Sibiu

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Recommendations

12 people have recommended Mircea

Connections

446 connections

Websites

Interests: TSAM Asia

Webthinking for over fifteen years, I have senior experience in virtually every web related aspect, balancing the three spheres of web strategy - business, technology and community.

A flexible, curious and hard working person, I am a Senior Manager, Web Strategies at RBC Global Asset Management (RBC GAM), an asset manager with global scope and industry-leading management capabilities, being ultimately responsible for overseeing the overall web strategy, user experience and execution of digital marketing initiatives.

Prior to my current role, I have spent 6 years at CIBC, focusing on development and implementation of knowledge management solutions for the card products business and helping design the digital marketing strategy for the bank's asset management arm.

I am currently pursuing my MBA at the Robert Kennedy College in Zurich, a collaborative centre of the University of Wales, focusing on strategic and international business management.

I hold a BSc in Engineering and Computer Science from the University Lucian Blaga, Romania and a Professional Certificate in E-Marketing from the Canadian Marketing Association.

In addition, I am a former member of the PodCamp Toronto organizing committee, Canada’s largest gathering of members of the new media community.

Specialties

adoption curve, blogging, brand management, customer-led innovation, digital marketing, digital media, distributed computing, enterprise 2.0, growth, IT, knowledge strategy, LinkedIn, new media, podcasting, podcasts, productivity, self-improvement, service-oriented architecture, social bookmarking, social networks, tagging, technology, transformation, Twitter, web 2.0, web development, web services, web strategy

Senior Manager, Web Strategies

RBC Global Asset Management

Public Company; 501-1000 employees; RY; Investment Management industry

September 2009 – Present (2 years 6 months)

RBC Global Asset Management is a leading North American-based global investment manager, with offices in Canada, the United States, Europe and Asia, and more than CAD$200 billion in assets under management.

Build and execute the overall web strategy for the RBC GAM group of companies.

Co-organizer

PodCamp Toronto

Nonprofit; 11-50 employees; Online Media industry

September 2009 – December 2011 (2 years 4 months)

PodCamp Toronto is Canada's largest gathering of members of the new media community. We've been having PodCamps in Toronto since 2007. In 2010, 900 people from Toronto's new media community attended during our two-day unconference. PodCamp welcomes a diverse group of participants who are amateur and professional content creators and communicators. This includes folks from all kinds of different areas of new media - writers, producers, photographers, designers, podcasters, developers and bloggers.

http://podcamptoronto.com

Senior Manager, Web Strategies

RBC Asset Management

August 2008 – August 2009 (1 year 1 month)

RBC Asset Management is one of Canada’s largest and most trusted money managers offering a complete range of investment services and solutions to investor clients including mutual funds, pooled funds and separately managed portfolios.

Ultimately responsible for overseeing all digital marketing initiatives.

Manager, Web Management and Development

CIBC Asset Management / Renaissance Investments

May 2008 – August 2008 (4 months)

CIBC Asset Management offers a wide range of solutions to help clients build their investment portfolios through managed solutions and mutual fund products.

Led all web-based marketing and communications strategies, tactical execution of web-based marketing programs and initiatives at CIBC Asset Management

Managed the web marketing team;

Program Manager, Digital Marketing

CIBC Asset Management / Renaissance Investments

Public Company; 10,001+ employees; CM; Banking industry

December 2005 – April 2008 (2 years 5 months)

Provided ongoing management and support for the delivery of asset management brokerage products and services, including re-design of sites and micro-sites within approved timelines and budget, improved in-house web applications, marketing email campaigns;

Led the Renaissance Investments web re-branding project;

Knowledge Manager

CIBC, Card Products

Public Company; 10,001+ employees; CM; Banking industry

March 2002 – December 2005 (3 years 10 months)

Card Products Division is the number one credit card issuer in Canada, providing the highest quality and best value through CIBC’s family of VISA credit cards.

Controlled and managed workflow to and from the Senior Knowledge Analysts and Knowledge Analysts through all steps of the process.

Web Consultant

Baldean Media Services

January 1997 – December 2005 (9 years)

Webmaster, web design, web development for Click&Go!, Infosfera, Novo Solutions, Sobis Software and Verena Internet Services.

Speaker / Presenter

Team Members: Mircea Baldean

I can speak on a number of digital marketing and web strategy aspects. I have presented at high level industry conferences and to informal groups.

Technology Solutions for Asset Management Asia, Singapore 2011

Topic: The Changing Nature of Advice. Social media for business advantage.

Digital Marketing for Financial Services Summit, Toronto 2011

Topic: Integrating Cost-effective Digital Strategies to Your Total Marketing Mix. Panel presentation on how to integrate cost-effective digital strategies as a permanent part of the marketing mix.

PodCamp Toronto 2010, Toronto

Topic: Showcasing Intellectual Capital. Business meets social media: a case study on how to use the right digital communication vehicles and how to make them a dependable resource.

University of Wales, Cardiff

MBA, Candidate

2010 – 2012 (expected)

CMA - Canadian Marketing Association

E-Marketing

2006 – 2007

Ryerson University

Web Application Developer

2002 – 2005

Universitatea „Lucian Blaga” din Sibiu

BSc, Engineering, Computer Science

1995 – 2000

Websites:

Interests: TSAM Asia

Interests:

adoption curve, asset management, blogging, brand management, customer-led innovation, digital marketing, digital media, distributed computing, enterprise 2.0, growth, IT, investment management, investment solutions, knowledge strategy, LinkedIn, productivity, self-improvement, service-oriented architecture, social networks, tagging, technology, transformation, web 2.0, web development, web services

Groups and Associations:

CMA Digital Marketing Conference

Honors and Awards: