'Hands On' Product Marketer
Ottawa, Canada Area
- Current
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- Senior Product Marketing Manager at Xandros Corporation
- Past
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- Senior Manager, SSL Product Marketing at Entrust, Inc
- Group Product Manager, Messaging Products and Solutions at Entrust, Inc
- Product Manager at Entrust, Inc
- Business Development Manager at Entrust, Inc
- Sales Engineer at Entrust Technologies, Inc
- Customer Applications Engineer at Videoway Communications
- Education
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- University of Waterloo
- Université de Technologie de Compiègne
- Recommended
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5 people have recommended Andrew - Connections
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341
connections
- Industry
- Computer Software
- Websites
Andrew Codrington’s Summary
I have broad experience handling products from inception to maturity, in good times and in bad, and in global markets. I combine an ability to quickly learn new value chains with strong insights into the realities of sales, support, marketing, and development.
Results noted below include securing OEM design wins, closing deals, launching new products to create future revenue streams, and reinvigorating online presence to increase demand for existing product lines.
Andrew Codrington’s Specialties:
Partnering strategies and execution; market and competitive analysis; product definition and management; marketing launch planning and execution; blogging and online presence; solid grasp of technology; listening!
Andrew Codrington’s Experience
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Senior Product Marketing Manager
Xandros Corporation
(Computer Software industry)
2008 — Present (1 year )
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Senior Manager, SSL Product Marketing
Entrust, Inc
(Public Company; ENTU; Computer Software industry)
July 2006 — November 2008 (2 years 5 months)
Ownership of Product Marketing responsibilities for Entrust's SSL certificate business unit.
In this role I have successfully launched two new products (Extended Validation SSL Certificates and Unified Communications Certificates). One of my focus areas to achieve that success has been on revitalizing our web presence and leveraging online opinion leaders to take our growth beyond market rates.
Results to date show dramatic increases in daily orders and customer acquisition rates, leading to 37% y/y bookings growth in an established market. -
Group Product Manager, Messaging Products and Solutions
Entrust, Inc
(Public Company; 501-1000 employees; ENTU; Computer Software industry)
April 2005 — June 2006 (1 year 3 months)
P&L responsibility for portfolio of email security and content analysis products.
In this role I prioritized R&D investments, prepared marketing plans, managed a team of product managers, oversaw product launches, and worked with media and analysts to support corporate channel development plans and to secure major customer wins.
Results included a marquee customer win in the financial sector, and growing new email security appliance revenues by 75% in 2005 and 100% in 2006. -
Product Manager
Entrust, Inc
(Public Company; 501-1000 employees; ENTU; Computer Software industry)
June 2001 — March 2005 (3 years 10 months)
Product Management for a series of portfolios including email encryption, SAP security, and VPN authentication.
In these roles I set R&D investment priorities, crafted positioning, and managed schedules to ensure successful launches and to maximize revenues. I also delivered training for sales, support, and professional services teams on an ongoing basis, and evangelized our value proposition with field teams, customers, analysts, media, and at industry events.
As I changed portfolios it required an ability to quickly understand new ecosystems, value chains, and competitive landscapes to effectively shape product roadmaps.
Participating in building the business case and performing due diligence for an acquisition was a fantastic learning experience - as was subsequently taking that portfolio to market.
The high tech downturn brought tough decisions, including discontinuing products and non-performing relationships. In one case I was able to save the company over $2M. -
Business Development Manager
Entrust, Inc
(Public Company; 1001-5000 employees; ENTU; Computer Software industry)
January 1998 — May 2001 (3 years 5 months)
Technically oriented business development role, working with software and hardware vendors to find mutually beneficial integrations, negotiate partnership agreements, and build barriers to competition.
My first focus was on the emerging VPN space, socializing our vision everywhere from technical IPSec interop events to industry conferences to customer visits, with a goal of ensuring that vendors implementing the new standard were tightly integrated with Entrust products. Measurable results went from initial OEM design wins with Nortel and others through to VPN driving 10% of Entrust software license revenue.
With the 1999 wireless boom I shifted to a different segment of the telecommunications space. Along with participating in the WAP Forum and other mobile transaction fora I negotiated and closed co-marketing and OEM agreements with Nokia and other major wireless vendors shortly before all those wireless analysts' hockey stick charts turned upside down. -
Sales Engineer
Entrust Technologies, Inc
(Public Company; 51-200 employees; Computer Software industry)
November 1996 — January 1998 (1 year 3 months)
Technical role supporting Account Teams in government and commercial accounts to sell PKI technology to early adopters.
$5M in team revenues exceeded quota by 60% and garnered a founder membership in Entrust's President’s Club. -
Customer Applications Engineer
Videoway Communications
(Privately Held; 51-200 employees; Telecommunications industry)
September 1992 — September 1996 (4 years 1 month)
Based in London, I supported European technical operations and marketing for a North American multimedia set-top box manufacturer.
The expansive solution included content creation and distribution systems, conditional access systems, cable plant equipment, set-top hardware & operating system, and a distribution centre testing infrastructure.
Results included 100,000+ units deployed in UK networks and purchase orders in 3 other European countries.
Andrew Codrington’s Education
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University of Waterloo
B.A.Sc. , Electrical Engineering , 1987 — 1992
Work term placements included General Motors, Ferranti-Packard, and Videoway Communications. 'Don' in student residence managed 'house' of 50 students in 4th year.
- Activities and Societies:
- International Studies Option, member of varsity swim team
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Université de Technologie de Compiègne
Engineering 1990 — 1990
Exchange year included school term at UTC and work term at Le Centre Scientifique and Technique du Batiment in Sophia Antipolis researching robotic guidance systems for construction sites.
- Activities and Societies:
- Member of varsity waterpolo team
