Alan Rycroft
Community Relations, Cool Aid / Consultant, Sunshine Communications
- Location
- Victoria, British Columbia, Canada (British Columbia, Canada)
- Industry
- Nonprofit Organization Management
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Alan Rycroft's Overview
- Current
-
- Community Relations at Victoria Cool Aid Society
- Principal Consultant at Sunshine Communications
- Past
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- Marketing Communications Specialist at PureEdge Solutions
- Communications Consultant at Centre for Education
- Communications Officer, Executive Assist., Research Assist. at BC Ferries
- Executive Director at Various small agencies
- Founding Editor at Kootenay Weekly Express
- Founding Director at AlterNET Communications
- Software Consultant at Sunshine Communications
- Software Developer at AECL Medical
- Education
-
- Royal Roads University
- United Nations (New York City)
- University of Waterloo
- Connections
-
280 connections
- Websites
Alan Rycroft's Summary
Alan Rycroft has extensive experience managing media relations, strategic communications, web sites and social media, campaigns, events and news wires. He has raised millions of dollars for worthy causes. He is highly skilled at writing, editing and mentoring.
Al Rycroft is an effective strategist, project manager, community relations & PR expert, technologist and administrator. He has worked widely within government, non-profit agencies and the private sector. He has a special interest in web, social media, Internet and virtual world communications.
Specialties
advertising, budgeting, consulting, content management systems, contract management, customer relations, database administration, editing, financial management, fund development, government relations, grant writing, project management, media relations, messaging, news releases, presentations, publicity, research, speech writing, strategic analysis, supervisory skills, web sites, writing, virtual reality, social media
Alan Rycroft's Experience
Community Relations
Victoria Cool Aid Society
Nonprofit; 201-500 employees; Nonprofit Organization Management industry
January 2006 – Present (6 years 5 months) 102-749 Pandora Avenue, Victoria BC, V8W 1N9
* Member of management team (230+ employees, $19 million budget, $36 million in assets, 14 buildings)
* Built fund development program from under $50,000/year to $1 million/year over five years
* Managed Homeless Needs Survey (census and research) and 40th Anniversary projects (Arts Festival, documentary film, events) involving dozens of agencies, hundreds of volunteers, six employees and professional contractors
* Lead member of team that raised $5.3 million capital for the Access Health Centre. Managed fundraising consultants.
* Development, content and maintenance of www.CoolAid.org and AccessHealthCentre.ca using content management systems
* Established individual, philanthropist, corporate and foundation fund development plus endowment fund with Victoria Foundation
* Represent Cool Aid externally to other organizations such as Coalition to End Homelessness
* Responsible for volunteer management and communications
Principal Consultant
Sunshine Communications
Privately Held; 1-10 employees; Public Relations and Communications industry
January 2003 – Present (9 years 5 months)
Alan Rycroft has extensive experience managing media relations, communications, web sites, campaigns, events and news wires. He has raised millions of dollars for worthy causes. He is highly skilled at writing, editing and mentoring.
Al Rycroft is an effective strategist, project manager, community relations expert, technologist and administrator. He has worked widely within government, non-profit agencies and the private sector. He has a special interest in web, Internet and virtual world communications.
Marketing Communications Specialist
PureEdge Solutions
Privately Held; 51-200 employees; Computer Software industry
January 2002 – December 2002 (1 year)
* Dramatically increased media coverage in Canada and US
* Established presence at North American trade shows
* Created web newsroom
* Web content, editing and site maintenance
* Worked with team in Seattle, Ottawa and Victoria
Communications Officer, Executive Assist., Research Assist.
BC Ferries
Privately Held; 1001-5000 employees; Maritime industry
January 1993 – January 2000 (7 years 1 month)
* Executive administration for Marine Superintendent responsible for 1,200 employees, ten ferries, ten routes and 16 terminals. Supervised two employees
* Strategic counsel, issues management, media and government relations, research and writing
* Explained corporate issues to media, 4,500 employees, government and public
* Managed media and communications for first new route in 15 years (Discovery Coast Passage)
* Ministerial and Presidential announcements and events
* Created online newsroom and emergency web site
* Established and maintained media database
* Member of head office Emergency Operations Centre
Founding Editor
Kootenay Weekly Express
January 1988 – December 1988 (1 year)
* Kootenay Weekly Express, Nelson BC, 1988
* Created new monthly (now weekly) events, arts and issues paper
* Largest circulating Kootenay publication at 15,000 copies
* Supervised writers, photographers, graphic artists and production
* Managed all editorial and advertising content
Software Consultant
Sunshine Communications
Privately Held; 1-10 employees; Public Relations and Communications industry
January 1982 – December 1987 (6 years)
Wrote medical imaging software for cancer treatment planning system used in hospitals and research clinics around the world.
Alan Rycroft's Skills & Expertise
Alan Rycroft's Education
Royal Roads University
MAPC - Master of Arts in Professional Communication, Young adults and Internet media
2006 – 2008
Research Paper -
Virtual Public Spheres: New Political Culture
http://SunshineCommunications.ca/articles/virtual_public_spheres.pdf
Alan E. Rycroft - Young Adults and Virtual Public Spheres: Building A New Political Culture - MA Thesis Summary - Abstract - Young adults, facilitated by the Internet, are building a new political culture that is more fluid, decentralized, diverse, and global than cultures of the past, which may move society beyond traditional political oligarchies towards greater participatory democracy, flexible coalitions and networks managing political affairs, and communication and information processes that are more influential than in previous generations.
United Nations (New York City)
International Affairs
1982 – 1982
Five-week, self-directed study, international affairs.
University of Waterloo
Mathematics and Independent Studies; computer science; philosophy and religion
1978 – 1982
Majored in computer science (ranked in top five)
- also studied philosophy and religion
Alan Rycroft's Additional Information
- Websites:
- Groups and Associations:
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Canadian Association of Gift Planners Association of Fundraising Professionals Canadian Public Relations Society Leave A Legacy
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Contact Alan for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
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