Billboards aren’t just for highways anymore. In the next couple of weeks, San Francisco-based startup Bread is rolling out the beta version of Bread Pro, an expanded version of its link shortening and ad service. The paid...

Market research is an important business tool no matter whether you wish to entertain business customers or direct consumers. Carrying out research in b2c and b2b arenas basically follow the similar rules.

I'd like to connect with some group members on Twitter. If you follow @dnaverticalinc we'll follow you back.

Digital and social media can put business at risk. Would it be better to avoid social media? - Torben...

There are plenty of companies that don’t get social media right. But KLM seems to get it right - Torben...

Consumer marketing trends are very important for any businessman. Knowing what the consumers want and what they are searching for is very important for effective marketing.

Apple's great value increase is about more than one company. It reflects the economic shift away from industrialism toward information. For companies to grow, and prosper they MUST begin thinking like tech companies, dropping interest in "hard assets" and "industrial processes" and adopt the new competitive mantle of information and the technology built around information.

Even though most tech and consumer sites have written off BlackBerry, with some even holding disdain for those who still have them, Twitter isn’t ready to give up on them just yet. So much so, that it has expanded its Promoted...

Email is the backbone of marketing. The key is to optimize your email marketing and take advantage of new technologies to ensure you get the most out of your investment.