Yes, Big Data is currently at the peak of a Gartner hype cycle.  Like many new trends in information technology with ambiguous names and...

SEO and Content Marketing need to collaborate for proper meta description structure and lead generation. It's still about persuading prospects to click.

Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Pinterest today occupies an enviable position right behind Facebook, Twitter, and YouTube, in the list of Top 10 Social Networking sites....

In the 20th century, traditional marketing typically meant that vendors searched for customers.  In the 21st century, a technology revolution (e.g.,...

This is the second of two posts about CMOs and the challenges they face.  In first post, we reviewed our thoughts about how CMOs obtain their jobs; and...

As sales leaders look for ways to be more effective (in many cases with fixed headcount), they need to look at the broader organization to identify adjacent groups that can bolster their performance, including the call center,...

It’s springtime. Plants and animals are emerging from dormant states. A sense of warmth and renewal is in the air. It’s also the perfect time to revitalize your demand generation program. Advanced marketing organizations have...

This is the first in a series of blog postings about sick sales funnels, a notion that IDC popularized in 2011. I’ll explore this malady by explaining how...

Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some .1 billion annually on social media by 2014. With the rise...